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European Journal of Marketing articles from January 1996
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European Journal of Marketing archives from January 1996
SERVQUAL: review, critique, research agenda. (service quality measurement and management technology)
January 1, 1996... SERVQUAL: a primer
SERVQUAL provides a technology for measuring and managing service quality (SQ). Since 1985, when the technology was first published, its innovators Parasuraman, Zeithaml and Berry, have further developed, promulgated and...
Evidence for Turkish industrial salespeople: testing the applicability of a conceptual model for the effect of effort on sales performance and job satisfaction.
January 1, 1996... The area of job attitudes (e.g. role conflict, role ambiguity, job satisfaction and sales performance) has recently received considerable attention from researchers (Brown and Peterson, 1993; 1994; Jaworski and Kohli, 1991; Kohli, 1989a;...
Global strategy: a review and an integrated conceptual framework.
January 1, 1996... In an era of globalization, managers, consultants, and researchers have all recognized that the study of industries, strategies, and organizations in a global context needs to be regarded as the norm. It has been argued that success or failure...
