European Journal of Marketing articles from February 1996

European Journal of Marketing archives from February 1996

The theoretical and philosophical underpinnings of relationship marketing: environmental factors behind the changing marketing paradigm.(Nordic Perspective on Relationship Marketing)
February 1, 1996... Keywords Marketing theory, Paradigms, Relationship marketing, Services marketing Discusses the theoretical and philosophical underpinnings of relationship marketing (RM) to show that RM is but one, albeit perhaps a major, manifestation of...

The value concept and relationship marketing.(Nordic Perspective on Relationship Marketing)
February 1, 1996... Keywords Customer satisfaction, Quality, Relationship marketing, Value The value concept is a basic constituent of relationship marketing. The ability to provide superior value to customers is a prerequisite when trying to establish and...

Relationship marketing and imaginary organizations: a synthesis.(Nordic Perspective on Relationship Marketing)
February 1, 1996... Keywords Interaction, Networks, Norway, Organizational theory, Relationship marketing Explores the dependency between relationship marketing (RM) and new developments in organization theory. In RM, relationships, networks and interaction are...

An alternative view of relationship marketing: a framework for ethical analysis.(Nordic Perspective on Relationship Marketing)
February 1, 1996... Keywords Ethics, Marketing management, Relationship marketing At present, a continuing widespread debate on the moral nature of business is widely recognized. However, it seems that the ethical evaluation of business practices is not very...

Networking when national boundaries dissolve: the Swedish food sector.(Nordic Perspective on Relationship Marketing)
February 1, 1996... Keywords Co-ordination, Food industry, International marketing, Networks, Relationship marketing, Sweden Managing a set of relationships to other firms is a complex task, since each relationship is likely to have consequences on the other...

The role of matching in the foreign market entry process in the Baltic States.(Nordic Perspective on Relationship Marketing)
February 1, 1996... Keywords Baltic States, Economic conditions, Macroeconomics, Market entry Identifies how western companies make successful entries in East European transition economies by studying the establishment process of Nordic companies in the Baltic...