European Journal of Marketing articles from August 1995

European Journal of Marketing archives from August 1995

Export marketing: conceptual and empirical developments.
August 1, 1995... Objectives and background The objective of this special issue of the European Journal of Marketing was to publish stimulating and thought-provoking contributions to the literature in the field of export marketing. Particular emphasis was to...

Export stimulation: a non-exporter's perspective.
August 1, 1995... Introduction With the intensifying internationalization of the world's economies, an ever-increasing number of firms have begun to consider export activities as an essential prerequisite for their future growth, profitability and even...

Soliciting unsolicited export orders: are recipients chosen at random?
August 1, 1995... Introduction Just as an effective marketing strategy must be built on a grounded knowledge of buyer behaviour, formulating successful export strategy calls for a sound understanding of importer behaviour. Our knowledge of importer behaviour,...

The internalization of small computer software firms: a further challenge to "stage" theories.
August 1, 1995... Introduction During the past three decades, the internationalization of small firms has become the focus of considerable research interest[1-3]. Much of this enquiry has centred on why and how smaller firms initiate exports and on the...

An investigation into the targeting of UK export assistance.
August 1, 1995... Introduction It is a well-established practice of many governments, both in developed and less developed countries, to provide export promotion help to assist their exporting firms[1-10]. Included in this is the support to industry offered...

Contingency relationships between entrepreneurship, export channel structure and environment: a proposed conceptual model of export performance.
August 1, 1995... Introduction As the forces of globalization gain greater momentum, firms in both developed and developing countries are increasingly forced to be outward looking in their business orientation. To assist firms in their internationalization...