European Journal of Marketing articles

Recent articles from European Journal of Marketing

The effect of odd pricing on demand.
November 1, 1997... Introduction The practice of odd pricing in retailing is so prevalent that its efficacy is generally taken for granted. However, there is little reported evidence to support the underlying assumption of odd pricing; namely, that prices set just below the nearest round figure produce higher...

Examining the antecedents and consequences of salesperson job stress.
November 1, 1997... Introduction Of the many new challenges and changes in selling and sales management over the last two decades, none has been more profound than the dramatic increase in job-related stress (Keichel, 1993). Productivity pressures on salespeople, job uncertainties due to corporate...

Counter-revolutionary forces in the information revolution. (entrepreneurial actions)
November 1, 1997... Entrepreneurial action, information intensity and market transformation Introduction "Organizations of the world unite!" proclaim the theorists of the long-awaited, yet much anticipated information revolution and its comrade-in-arms, the global business network. Its slogans may have...

Consumer ethics: a cross-cultural investigation.
November 1, 1997... Concern for ethical issues in business has dramatically increased over the last decade. Both academics and practitioners have shown an intense interest in ethical issues. For example, both the Journal of Business Ethics and the Business & Professional Ethics Journal came into existence in the...

Viewpoint. (marketing management research)
November 1, 1997... Reading the runes: on belief and believing in marketing management research It's not necessary to believe what someone says in order to take what they say seriously. Yes, it could be a quotation from the life and times of a confirmed misanthrope. It excites images of the...