Journal of Consumer Marketing articles from November 1997

Journal of Consumer Marketing archives from November 1997

The influence of firm behavior on purchase intention: do consumers really care about business ethics?
November 1, 1997... Empirical research on ethics and social responsibility in marketing has been extensive (e.g. Laczniak and Inderrieden, 1987; Sherwin, 1983; Thompson, 1995; Tybout and Zaltman, 1974). These issues are not only important to academicians; many...

Foods that help prevent disease: consumer attitudes and public policy implications.
November 1, 1997... Introduction Background One of the largest trends that has been gathering momentum in the USA is an increasing awareness of the role of diet and proper nutrition to maintain health and prevent disease. Numerous studies linking diet and...

Alcohol warnings and warning labels: an examination of alternative alcohol warning messages and perceived effectiveness.
November 1, 1997... Introduction Many physicians and members of Congress consider government warning labels to be a significant step in a comprehensive educational effort to communicate the dangers of alcohol consumption. The standard label, as read from any...

A preliminary examination of the continuing significance of social class to marketing: a geodemographic replication.
November 1, 1997... Introduction Research in consumer behavior has been dominated by studies of the individual (Sheth, 1979). Leong (1989) reported that only 4.1 percent of the references in articles published in the Journal of Consumer Research between 1974...

The Heroic Enterprise: Business and the Common Good.
November 1, 1997... Are you tired of a steady diet of books and articles about the evils of business, or the socially irresponsible excesses of capitalists? Do you secretly fear that you may be guilty of these sins? Fear not, for you are actually engaged in The...

Competitive Intelligence.
November 1, 1997... Technology traditionally has been linked with intelligence-gathering skills for the purpose of maintaining political advantage. Currently, they are being turned toward establishing economic advantage. In his book, Kahaner defines competitive...

Dealing with an Angry Public: The Mutual Gains Approach to Resolving Disputes.
November 1, 1997... This book attempts to provide a perspective for businesses to handle conflicts with various public groups that is thorough, well-written and very detailed, with a point-by-point assessment of some corporations' past publicity nightmares. It...

Competition in the 21st Century.
November 1, 1997... Competition in the 21st Century uniquely depicts the past, present, and future business environment as it is told through the dreams of an old wise man who had experienced all that life had to offer. "By analogy, it shows business competition...

Segmentation and Positioning for Strategic Marketing Decisions.
November 1, 1997... In 1977, Myers and colleague Edward Tauber's scholarly text, Market Structure Analysis, provided a useful framework for conceptually integrating various quantitative models and techniques which had been introduced into marketing in the 1960s...

Marketing Planning in a Total Quality Environment.
November 1, 1997... Marketing in a Total Quality Environment gives the reader a step-by-step methodology for re-evaluating and rethinking a business in ways that can result in uncovering new insights into what customers consider value, new strategies for...