Journal of Consumer Marketing articles from November 1996

Journal of Consumer Marketing archives from November 1996

Fostering an innovation mindset.
November 1, 1996... An innovation mindset in one person can gradually be transmitted to an entire organization. You know a company with an innovation mindset when you see the way employees interact with one another. They treat one another with respect, admiration,...

A psychographic study of the elderly and retail store attributes.
November 1, 1996... Introduction Elderly Americans have been considered invisible consumers, a segment of the population which has been often ignored by marketers (Gelb, 1982; Gollub and Javitz, 1989; Zeithaml, 1985). However, the sheer size of the "65-plus"...

Is the athlete's sport important when picking an athlete to endorse a nonsport product?
November 1, 1996... Background Companies pay millions of dollars each year for the endorsement of their products by athletes. Even smaller companies with limited budgets are beginning to use sports and athletes to promote their products. In return for the large...

Consumer behavior and AIDS: assessing the business impact.
November 1, 1996... Introduction The alarming velocity with which Acquired Immune Deficiency Syndrome (AIDS) is spreading throughout the world continues to plague humanity. Since the disease was first recognized, over 500,000 cases of fully developed AIDS have...

A response to Koku's comments on Alpert, Wilson and Elliott's article on price signalling. (response to article, 'Price Signalling: Does It Ever Work?' by Paul Koku, Journal of Marketing, vol. 12, no. 1, 1995, p. 45)
November 1, 1996... In a recent article in the Journal of Consumer Marketing, Paul Koku (1995) criticizes an earlier Journal of Consumer Marketing article, "Price signaling: does it ever work?", by Alpert, Wilson and Elliott (1993). Briefly summarized, Alpert...

Innovation: Leadership Strategies for the Competitive Edge.
November 1, 1996... Innovation is meant to wake you up and shake you up. This "short" 200-page book demands CEOs, senior management, and new product managers commit to innovate, putting their careers on the line, and taking a stand. The payoff is there. Innovation...

Manage Your Time/Market Your Business: The Time Marketing Equation.
November 1, 1996... Wow!! Hold onto your marketing hats! Author Ruth Klein races you through time (heed the intended pun) by marathon running readers through aggressive marketing techniques that can lead businesses toward profitable success. Klein positions her...

Effective Radio Advertising: A Guide to Winning Customers With Targeted Campaigns and Creative Commercials.
November 1, 1996... As a practitioner of advertising, I tend to renounce absolutes and inviolate rules as they pertain to my profession. I cringe, for example, at statements like "Radio has always been the medium that gets the best results for its advertisers"...

International Consumer Behavior: Its Impact on Marketing Strategy Development.
November 1, 1996... Many things may not be new under the sun, however, the applications are limitless. Samli attempts to synthesize the behaviour of culture with consumer behavior as a backdrop. Unfortunately, he does not succeed in his attempt. He walks the...

The Edge Resume and Job Search Strategy.
November 1, 1996... There are many job search books on the market. The job candidate could spend all their time just reading the books and adapting the material to their job search. Having gone through the outplacement process, twice, and conducted career seminars...

'Voyetra Multimedia Pack' - maximize your multimedia capabilities.(Evaluation)
November 1, 1996... When we purchase a new sound card or a new multimedia computer most of us pay little or no attention to the software provided with our sound card; however, the software that comes with the sound card governs your ability to use the multimedia...

Maps and Data for MS Office 95: mapping spreadsheets with an audience in mind.(Evaluation)
November 1, 1996... Introduction: spreadsheets pre-mapping Although many spreadsheet users have been in the "spreadsheet business" for nearly two decades, it is surprising how many keep trying to impress their audiences with the size and complexity of their...

Janna Contact 95. (contact management program)(Evaluation)
November 1, 1996... Programs that organize information efficiently have become very popular in these modem times. It is all too often that we find ourselves with a long list of meetings, appointments, sales leads, and associated documents paired with a longing...