Journal of Consumer Marketing articles from March 1997

Journal of Consumer Marketing archives from March 1997

Consumer perceptions of bonus packs: an exploratory analysis.
March 22, 1997... The bonus pack is one of the dozens of techniques used in sales promotion. A bonus pack is a special factory pack that offers the consumer extra product at no additional cost (Urseth, 1994). For example, Miceli periodically offers a 30oz tub of...

Spousal influence in consumer decisions: a study of cultural assimilation.
March 22, 1997... Introduction Immigration to the USA, in recent years, has been dominated by Asian immigrants. As against a historical rate of 11 percent, nearly 27 percent of all immigrants between 1990 and 1994 were from Asia. Likewise, compared to an...

Anger, catharsis, and purchasing behavior following aggressive customer complaints.
March 22, 1997... Introduction The connection between the manner in which a business processes complaints against its products, staff, or services and the quality of its relationships with customers is a well-explored topic in both the academic literature and...

Business as a Calling: Work and the Examined Life.
March 22, 1997... Working more now, but enjoying it less? This inspirational book is quite different from the typical tome on how to savvily succeed at consumer marketing, typically reviewed in these pages. Rather than suggesting how to be a better marketer,...

Sports Marketing: It's Not Just a Game Anymore.
March 22, 1997... After the summer Olympic extravaganza of Atlanta, even the most ardent sport purist might be tempted to abandon long-held ideals about the innocence of sport. Commercialism invaded our games in Atlanta... not only there but also in Boston and...

Direct Marketing Success Stories and the Strategies that Built the Business.
March 22, 1997... As a practicing marketing manager, you're never too green or too seasoned to need relevant case studies for your little bag of marketing tricks. The gems found in this collection of direct marketing success stories are useful in the real-life...

How to Find and Cultivate Customers Through Direct Marketing.
March 22, 1997... Few would argue with the notion that a business must cultivate customers in order to grow and prosper. The perennial question is "How?"; and this "how-to" aspect is exactly what the book addresses. In the author's own words, the book brings...

The One to One Future.
March 22, 1997... The title of the first chapter, "Back from the future," epitomizes the central theme of the book. The authors see modem marketing as passing through a "technological discontinuity of epic proportions." These technological advances, they say,...

Computer currency. (computer hardware and software for marketers)
March 22, 1997... One of the first software categories to gain the attention of marketers is the personal information manager (PIM). Numerous product offerings populate this category. One of the well regarded brands, GoldMine, is now available in a Windows/95...

Internet currency. (Web sites for marketers)
March 22, 1997... Occasionally, we become aware of seminal publications that offer significant value. On the Internet, I have encountered a site that delivers great value to marketers. The site is owned and maintained by Advertising Age and offers a vast amount...

Time and companionship: key factors in Hispanic shopping behavior.
March 22, 1997... Introduction Information is grist to the marketer's mill. Frequently this information involves consumer attributes, such as demographics, psychographics, or lifestyles. Even when armed with this powerful intelligence, the marketer can only...

Branding consumer goods: insights from theory and practice.
March 22, 1997... Introduction Brand names have become the most valuable assets for many companies. The RJR Nabisco family of brands was bought for over $25 billion and Nestle acquired Perrier for $2.5 billion. This high price was for the Perrier brand name....

Chinese consumers' perception of alpha-numeric brand names.
March 22, 1997... Developing effective brand names is critical as it helps to give new products a head start in facilitating consumer recall and conjuring favorable images of and attitude toward the product (Aaker, 1990; Charmasson, 1988; Keller, 1993). More...

The real-time response survey in new product research: it's about time.
March 22, 1997... Introduction "Time is money." This platitude certainly has some relevance to new product development. In highly competitive domains in which the costs of developing and exploiting new technologies are escalating rapidly, companies that can...

Web Wealth: How to Turn the World Wide Web into a Cash Hose for You and Your Business ... Whatever You're Selling.
March 22, 1997... Early on, Dr Jeffrey Lant clearly portrays himself as an unabashed marketer and self-promoter. I formed that impression from the tone of the book as well as the back cover listing some of the author's other publications including one titled,...

Internal Marketing: Your Company's Next Stage for Growth.
March 22, 1997... This book, intended both for practitioners in services marketing and for advanced marketing students, is relevant in two disciplinary areas: services marketing and organizational behavior. The stated objective of the book is to define...

Total Quality in Marketing.
March 22, 1997... Marketers! Looking for a succinct book accurately explaining the mysteries of TQM? This is your book. Total Quality people! Looking for a way to understand how to sell your processes to marketers? Keep looking. Johnson and Chvala's is a noble...

Why Are We Still Here, Wondering Whether What We Are Doing is Science?
March 22, 1997... If you have not read any of Morals Holbrook's work (and where have you been hiding for the past decade or so, if this is true?), his most recent book is a good place to start, since he cites almost everything he has written on consumers. If you...

Computer currency. (computer hardware and software for marketer)
March 22, 1997... As hardware and software developments continue their rapid evolution, users have more capabilities at their fingertips. Several recent product introductions are potentially useful to marketers. One new software product, Corel Click & Create,...

Internet currency. ('Advertising Age' magazine Web site)
March 22, 1997... This column marks the inaugural Internet currency feature. The focus of the feature will be to identify and explore Internet sites of value to readers interested in product management, development, design, strategy, and competition. Selections...