Public Relations Review articles from September 2000

Public Relations Review archives from September 2000

Doing Public Relations By The Numbers: Little Mac or Big Mac?
September 22, 2000... ABSTRACT: To appease the ruling number crunchers, so quick to decide the fates of operations, employees, and whole departments, practitioners are touting quantification as the great power hope. But if they cave to such dictates, adding no...

Cultural Variance as a Challenge to Global Public Relations: A Case Study of the Coca-Cola Scare in Europe.
September 22, 2000... ABSTRACT: On June 14, 1999, school children in Belgium became ill after drinking Coca-Cola. The Belgian government ordered a recall of all bottles of Coca-Cola and banned the sale of all related Coke products. In a rush to safeguard the health...

Public Relations in Contemporary India: Current Demands and Strategy.
September 22, 2000... ABSTRACT: As world trade, free market systems, trading blocks, and industrialized, industrializing, and subsistence economies attempt to reposition themselves regionally and internationally, a new energetic and vibrant ethos permeates world...

Toward an Understanding of the Use of Academic Theories in Public Relations Practice.(Brief Article)
September 22, 2000... ABSTRACT: This article discusses a focal issue in the field of public relations: the way that practitioners use academic theories. The possible modes of use are discussed and a new perspective on science use -- the translation model--is...

Organization of Corporate Web Pages: Publics and Functions.
September 22, 2000... ABSTRACT: This article reports on two sets of data that were collected to lay the groundwork for developing an empirically based typology of corporate World Wide Web sites. A systematic, random sample of Fortune 500 corporation Web sites was...

Developing a Behavioral Paradigm for the Performance of Public Relations.
September 22, 2000... ABSTRACT: The official Public Relations Society of America's definition of public relations defines public relations in terms of professional activities, whereas most other definitions describe public relations in broad terms as to what public...

Differences Between Public Relations and Corporate Social Responsibility: An Analysis.
September 22, 2000... ABSTRACT: This article compares corporate social responsibility and corporate public relations by reviewing their origins, theories, processes, and primary responsibilities and found them to be quite similar in these respects. By comparing the...

The Customer Century: Lessons from World Class Companies in Integrated Marketing and Communications.(Brief Article)
September 22, 2000... Anders Gronstedt The Customer Century: Lessons from World Class Companies in Integrated Marketing and Communications New York: Routlege, 256 pp., $29.95 cloth, 2000. The customer public has often been left to the marketing function of...