Public Relations Review articles from September 1999

Public Relations Review archives from September 1999

Public Relations Education in Britain: An Historical Review in the Context of Professionalisation.
September 22, 1999... Public relations in Britain developed out of local government's need to improve and maintain good relationships with local communities in the 1920s, central government's wartime and peacetime propaganda throughout the twentieth century and, to...

Newsgroups, Activist Publics, and Corporate Apologia: The Case of Intel and Its Pentium Chip.
September 22, 1999... NEWSGROUPS, ACTIVIST PUBLICS, AND CORPORATE APOLOGIA: THE CASE OF INTEL AND ITS PENTIUM CHIP Q. How many Pentium designers does it take to screw in a light bulb? A. 1.99904274017. That's close enough for non-technical people. Q....

Woodrow Wilson's Public Relations: Wag The Hun [*].
September 22, 1999... As the Prince of Peace rode past adoring, thankful, exuberant crowds lining Paris boulevards, an anonymous, sober faced young man pondered how such public adulation could be transformed into power to make a just peace. Everyone knew President...

No, Virginia, It's Not True What They Say About Publicity's "Implied Third-Party Endorsement" Effect.
September 22, 1999... For more than a half century, public relations practitioners have ascribed the superiority of news over advertising to an implied third-party endorsement by the media. [1] Despite widespread acceptance among practitioners, [2] and general...

Mapping the Strategic Thinking of Public Relations Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis.
September 22, 1999... A continuing series of articles, published in practitioner journals, on communicators' role in the organization suggest that the public relations function is struggling with its identity. [1] There is general agreement that the role of...

Writing Activities of Public Relations Practitioners: The Relationship Between Experience and Writing Tasks.
September 22, 1999... Effective writing is recognized as one of the most important skills for a public relations professional. [1] Turk found that 93.5% of practitioners believed that written communication skills were important for success in the field. [2]...

Getting Past the Impasse: Framing as a Tool for Public Relations.
September 22, 1999... Framing, a versatile tool in political communication, offers similar versatility in the realm of public relations. Used consistently both within and outside organizations, frames represent powerful mechanisms through which public relations,...

Frances Cairncross.
September 22, 1999... The Death of Distance: How the Communications Revolution Will Change Our Lives London: Orion Business Books, 302 pp., [pounds]9.99, paperback, 1998 Frances Cairncross, Senior Editor at The Economist, has produced an ambitious,...

Howard F. Stein.
September 22, 1999... Euphemism, Spin, and the Crisis in Organizational Life Westport, CT: Quorum Books, 172 pp., $55.00, This disturbing volume sends a cautionary message to all public relations practitioners with responsibilities for coining terminology to...

Toby M. Smith.
September 22, 1999... The Myth of Green Marketing: Tending Our Goats at the Edge of Apocalypse Toronto: University of Toronto Press, 187 pp., $19.95, 1998 Toby Smith wrote The Myth of Green Marketing as a challenge to the field of environmental studies. But...