Public Relations Review articles from September 1998

Public Relations Review archives from September 1998

The transparent corporation and organized community.(Special Issue: Technology and the Corporate Citizen)
September 22, 1998... Communication in cyberspace alters the horizons of the global landscape as well as its borders. Technology is changing what is meant by "public," by the collective conscience as well as the public mind, and the durability of "opinions" and...

New communication technologies: an issues management point of view.(Special Issue: Technology and the Corporate Citizen)
September 22, 1998... New communication technologies open many vistas for issues management. That conclusion is an extension of the contention by Harold Innis(1) and Marshall McLuhan(2) that each new communication technology changes society in deterministic ways. In...

The Internet as potential equalizer: new leverage for confronting social irresponsibility.(Special Issue: Technology and the Corporate Citizen)
September 22, 1998... Virtually since the inception of organizations, groups have tried to influence how organizations behave. Current business thinking categorizes these groups as stakeholders - any group that has an interest, right, claim, or ownership in an...

Social responsibility and corporate Web pages: self-presentation or agenda-setting?(Special Issue: Technology and the Corporate Citizen)
September 22, 1998... The notion of corporate' social responsibility sparks lively debate, involving fundamental questions about the nature of the corporation and its role in society.(1) On one side, laissez-faire advocates argue that corporations should only be...

Building dialogic relationships through the World Wide Web.(Special Issue: Technology and the Corporate Citizen)
September 22, 1998... Each day corporations, political groups, and non-profit organizations tap into an expansive computer network known as the Internet, and utilize the World Wide Web (www).(2) Virtually every industry, product, activity, and public pursuit is...

Selling the Internet: a cultural studies approach to public relations.(Special Issue: Technology and the Corporate Citizen)
September 22, 1998... INTRODUCTION A recent Compaq ad says: "Over the years, a lot of people have talked about the coming of the information superhighway. The fact of the matter is, it's not coming: It's here. It's called the Internet".(1) It appears that we...

Harmonizing global relations: a speech act theory analysis of PRForum.(Special Issue: Technology and the Corporate Citizen)(includes appendix)
September 22, 1998... Since December 1993 nearly 1,400 academic and practitioner public relations professionals have subscribed to the listserv, PRForum, an electronic exchange via e-mail. Originally initiated by academics in the United States, PRForum attracts an...

How public relations professionals can use food labels as effective communication tools.(Special Issue: Technology and the Corporate Citizen)
September 22, 1998... Is there a communication tool that impacts the quality of everyone's life every day? The answer is "yes" - the new food label that consumers depend upon to determine a product's content. The new label has been in existence for four years....

Expanding the crisis planning function: introducing elements of risk communication to crisis communication practice.(Special Issue: Technology and the Corporate Citizen)
September 22, 1998... Crisis communication research has grown significantly in the past several years. This research has initiated the transition from guidelines and procedures to a more theoretical approach to understanding the role of crisis management in the...