Public Relations Review articles from March 2001

Public Relations Review archives from March 2001

Resources for public relations teaching: facilitating the growth of public relations education.(Brief Article)
March 22, 2001... In the summer of 1998, the National Communication Association sponsored the PR Summer Conference dedicated to public relations education. The rigorous working conference examined many curricular issues and was a vital source of information for...

The client-centered approach as a foundation for teaching the introductory course in public relations.(Introduction to Public Relations course )
March 22, 2001... Melissa Motschall[a],[*] Michele A. Najor [b] Abstract The introductory or fundamentals course in public relations is the bedrock of the public relations curriculum. It introduces students to the field and prepares them for the...

The write stuff: teaching the introductory public relations writing course.(Public Relations Education )
March 22, 2001... Cynthia M. King [*] Abstract This article provides guidance for an instructor looking to develop or to refine a basic or introductory public relations writing course. The objectives of the public relations writing course are presented...

Teaching the public relations campaigns course.(Public Relations Education )
March 22, 2001... Debra A. Worley [*] Abstract This article argues for the inclusion of a Campaign Planning course in the undergraduate public relations major, and discusses suggested course objectives, structure, and content. Unique aspects of this...

Teaching mediated public relations.(public relations course)
March 22, 2001... Michael L. Kent [*] Abstract This article discusses several approaches to teaching a mediated public relations course. Emphasis is given to the World Wide Web since many public relations professionals are less familiar with it than...

Internationalizing the public relations curriculum.(public relations educators )
March 22, 2001... Maureen Taylor [*] Abstract This article offers public relations educators guidance on the multiple ways that they can internationalize the public relations curriculum at their schools. Public relations education currently includes...

Teaching the crisis management/communication course.(Public Relations Education )
March 22, 2001... W. Timothy Coombs[*] Abstract Crisis management is not a specific content area mentioned in A Port of Entry, The Report of the Commission on Public Relations Education issued in 1999. However, crisis management moves the public...

Communication faculty internships.(Public relations )
March 22, 2001... Dirk C. Gibson[*] Abstract The present study attempts to initiate and motivate interest in communication faculty internships. Based upon a participant-observer, experiential faculty internship at a major international public relations...

Public Relations Publications-Designing for Target Publics.(Research, planning, proper orientation to target audience)(Brief Article)
March 22, 2001... Public Relations Publications-Designing for Target Publics Linda P. Morton; Norman, OK: Sultan Communication Books, 257 pp., $29.95 While many graphics books and courses are oriented to the "make it look pretty" philosophy, this book...

Screened Out: How the Media Control Us and What We Can Do About It.(Public relations )(Brief Article)
March 22, 2001... Screened Out: How the Media Control Us and What We Can Do About It Carla Brooks Johnston; Armonk, NY: M.E. Sharpe, Inc., 2000, 217 pp., hardcover, $29.95 Stealing Innocence: Youth, Corporate Power, and the Politics of Culture Henry A....