Public Relations Review articles from March 2000

Public Relations Review archives from March 2000

Media Relations in Bosnia: A Role for Public Relations in Building Civil Society.
March 22, 2000... ABSTRACT: This paper offers a benchmark of the status of media relations in Bosnia. Public relations has expertise at relationship building and, therefore, it can influence democracy building. In a place such as Bosnia, the practice can be more...

Public Affairs Practitioners in the Netherlands: A Profile Study.
March 22, 2000... ABSTRACT: The research question for this project was what are the characteristics of the people working in the field of public affairs? (educational qualifications, place of employment, salary, most important contacts, the subject matter of...

Public Relations Practitioners' Perception of the World Wide Web as a Communications Tool.
March 22, 2000... ABSTRACT: Interviews with public relations practitioners in organizations with Web sites explored perceptions about the value of the World Wide Web as a communications tool, and how it fits into the communications mix. Practitioners believe a...

Blowing the Railroad Trumpet: Public Relations on the American Frontier.
March 22, 2000... ABSTRACT: Historical discussions of public relations tend to take a teleological view of the practice because the dominant narrative constructed about the field relates to a gradual move towards professionalism. Early examples are often cited...

The Role of AT&T's Public Relations Campaign in Press Coverage of the 1982 Breakup.
March 22, 2000... ABSTRACT: This study examined newspaper coverage of the 1982 breakup of AT&T and the role that the company's public relations campaign may have played in the way the story was reported. A framing analysis was used to determine the relationship...

Perceptions of Relationships and Evaluations of Satisfaction: An Exploration of Interaction.
March 22, 2000... ABSTRACT: Increasingly, scholars and practitioners are defining public relations as the management of relationships between organizations and publics. Because relationships can be difficult to measure, public relations practitioners often have...

Vicarious and Persuasive Influences on Efficacy Expectations and Intentions to Perform Breast Self-Examination.
March 22, 2000... ABSTRACT: How should public health campaign messages be designed to reach young women about the importance of practicing breast self-examination throughout their lives? To answer this question, an experiment was conducted by testing the impact...

An Exploratory Look at Graduate Public Relations Education.
March 22, 2000... ABSTRACT: This was an exploratory, pilot content analysis of master's degree programs in public relations found on the World Wide Web that describes the status of public relations graduate curricula. By using recommendations of the Foundation...

Global Journalism: Survey of International Communication.(Review)
March 22, 2000... John C. Merrill, Ed. Global Journalism: Survey of International Communication White Plains, NY: Longman Publishers, 3rd ed., 414 pp., $43.58, paperback, 1995 Edward S. Herman and Robert W. McChesney The Global Media; The New...

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations.(Review)
March 22, 2000... 1. Bruce Harrison, Going Green: How to Communicate Your Company's Environmental Commitment (Homewood, IL: Business One Irwin, 1993). S0363-8111(00)00035-7 Michael Morley How to Manage Your Global Reputation: A Guide to the Dynamics of...