Public Relations Review articles from March 1999

Public Relations Review archives from March 1999

Significance of the NCA's "Dialogue on Public Relations Education" conference.(Special Issue: Education)
March 22, 1999... INTRODUCTION Public relations and the education of its practitioners have captured the interest of disparate groups of educators the past decade, and some scholars have advanced compelling arguments that public relations professional...

Perceptions of public relations education.(Special Issue: Education)
March 22, 1999... PERCEPTIONS OF PUBLIC RELATIONS EDUCATION Over the past 10 to 15 years public relations practice and education have grown and changed prodigiously. A review of extant research, however, finds that research into educational practices and...

Outcomes desired by practitioners and academics.(Special Issue: Education)(public relations)
March 22, 1999... INTRODUCTION The Outcomes Task Team was assigned to develop learning objectives of public relations education; what it is that practitioners and educators should know, or be able to do.(1) The 1987 Commission on Public Relations Education...

Models for instruction and curriculum.(Special Issue: Education)
March 22, 1999... INTRODUCTION Consider asking 24 educators from different universities with diverse teaching and curricular experiences to design ideal undergraduate and graduate public relations curricula. While it might seem a daunting task, this was the...

Public relations education: where is pedagogy?(Special Issue: Education)
March 22, 1999... INTRODUCTION The educational process typically is divided into four elements: determination of desired outcomes, development of curriculum to deliver those outcomes, use of pedagogy to provide instruction for the curriculum and assessment...

Assessment of undergraduate and graduate programs.(Special Issue: Education)
March 22, 1999... INTRODUCTION The working definition of "assessment" that the Assessment Task Team(1) adopted was "a planned and systematic process by which we critically examine and estimate the merit, significance or value of the public relations...

Four new course competencies for majors.(Special Issue: Education)(public relations students)
March 22, 1999... INTRODUCTION The intellectual and professional skills needed to build a career in public relations have changed markedly in the past decade prompting a careful re-examination of both undergraduate and graduate curricula. In fact, pressures...

Opportunity realized: undergraduate education within departments of communication.(Special Issue: Education)
March 22, 1999... INTRODUCTION In 1976 Judith and Jimmie Trent wrote the first article appearing in communication literature advocating the position that a communication (then speech communication) program brought theoretical and skill substance to the...

Toward the ideal professional master's degree program.(Special Issue: Education)
March 22, 1999... INTRODUCTION In The Work of Nations: Preparing Ourselves for 21st Century Capitalism,(1) Robert B. Reich discusses the basic skills required of the future workforce, including these: Workers must be competent, life-long learners who can...

Models for theory-based M.A. and Ph.D. programs.(Special Issue: Education)
March 22, 1999... INTRODUCTION Public relations has historically been approached primarily as an area of professional education, one of the few that may be housed in schools of liberal arts or arts and sciences. This may be one reason for public relations'...