Public Relations Review articles from March 1998

Public Relations Review archives from March 1998

Pluralistic ignorance and professional standards: underestimating professionalism of our peers in public relations.
March 22, 1998... INTRODUCTION Purpose What do public relations practitioners think about professional standards in their field? And what do they think their peers think about professional standards in public relations? This study seeks to answer these...

A semiotic approach to the internal functioning of publics: implications for strategic communication and public relations.
March 22, 1998... INTRODUCTION In an era characterized by nearly instantaneous electronic communication, linked national economies, the dissolution of whole political systems, and multinational social movements strategic communication campaigns play an...

Negative connotations in the use of the term "public relations" in the print media.
March 22, 1998... INTRODUCTION Why does public relations have such bad public relations? Perhaps became the definition that springs to mind varies widely. Those in the profession picture hard-working people of integrity devoted to making their workplaces and...

Relationship management in public relations: dimensions of an organization-public relationship.
March 22, 1998... INTRODUCTION More than a decade ago, Ferguson urged that the matter of relationships between an organization and its key publics should be the central unit of study of the public relations researcher.(1) Today, a leading public relations...

Public relations internship system evaluation: criteria and a preliminary instrument.
March 22, 1998... Few thoughtful observers or participants in contemporary public relations would deny the significance of internships. Students, educators and employers all attest to the importance of public relations internships. Strangely, however, there is...

Marketing crises in tourism: communication strategies in the United States and Spain.
March 22, 1998... The purposes of this research brief are to identify dominant market-driven, crisis-response strategies in travel and tourism organizations, and, through country comparisons, to identify those that are strategically appropriate. The finest...

'Away with prejudice': an anti-discrimination campaign among municipal officials in the Netherlands.
March 22, 1998... INTRODUCTION Many Dutch people are rather worried about a polarization along ethnic lines in the Netherlands. Also the municipality of Utrecht - one of the four large cities in the country - became aware of increasingly frequent intolerant...