Public Relations Review articles from March 1997

Public Relations Review archives from March 1997

NASA in crisis: the space agency's public relations efforts regarding the Hubble Space Telescope.
March 22, 1997... On June 27, 1990, NASA held a press conference to announce that its Hubble Space Telescope suffered from a spherical aberration. The press immediately savaged the telescope. For example, the July 9, 1990 cover of Newsweek pictured the telescope...

Special interest group coalitions: ethical standards for broad-based support efforts.
March 22, 1997... Where the voice of the lone dissenter may be heard in the New England town meeting (our romantic image of democratic society), the strident voice of the 'movement' is heard across the land. This is the force which turns media attention in new...

The limits of collaboration.
March 22, 1997... "What are the characteristics of excellent public relations?" This question has been pursued by the IABC Excellence project.(1) The IABC team has proposed that "two-way symmetrical" public relations is the most ethical and most efficacious...

Interpreting definitions of public relations: self assessment and a symbolic interactionism-based alternative.
March 22, 1997... The question, "What is public relations?" has concerned many public relations practitioners and scholars alike. Grunig and Hunt aptly observe that most definers of public relations "describe: (1) the kinds of things public relations practitioners...

Using active learning in public relations instructions: demographic predictors of faculty use.
March 22, 1997... INTRODUCTION Learning is not a spectator sport. Students do not learn much just by sitting in classes listening to teachers, memorizing pre-packaged assignments, and spitting out answers. They must talk about what they are learning, write...