Public Relations Review articles from March 1996

Public Relations Review archives from March 1996

Public relations and the law: a survey of practitioners.
March 22, 1996... Given the increasingly litigious environment in which organizations operate today, public relations professionals are becoming more involved in situations involving potential legal liability.(1) As the laws surrounding public relations activities...

Agenda building in the 1992 presidential campaign.
March 22, 1996... INTRODUCTION As the time draws near for yet another presidential election, campaign organizers are again searching for the "golden formula" to communicate effectively with voters. Because political campaigns are, above all, exercises in...

Integrated communications at America's leading total quality management corporations.
March 22, 1996... INTRODUCTION Corporate communication responsibilities have traditionally been divided into separate disciplines, such as media relations, investor relations, marketing communications, and employee communications. In addition, many...

Developing standards of professional performance in public relations. (includes appendix)
March 22, 1996... INTRODUCTION Purpose "I find the continuing discussion and emphasis over public relations professionalism interesting, but also damn irritating." This statement by Richard Alan Nelson (1994), then-Head of the Public Relations Division of...

Promoting a 'greener' image of nuclear power in the U.S. and Britain.
March 22, 1996... INTRODUCTION Hiroshima. Chernobyl. 'Atoms for Peace.' Since its inception, nuclear energy has been a controversial technology, igniting and polarizing public opinion worldwide. Proponents and opponents have painted the merits and dangers of...