Public Relations Review articles from March 1995

Public Relations Review archives from March 1995

Taking stock of corporate benchmarking practices: panacea or Pandora's box?
March 22, 1995... What effects would be felt on an organization's overall performance if key corporate communications and public relations (CC/PR) activities were not performed? A search for the solution to this question faces many contemporary CC/PR managers who...

Public relations vs. legal strategies in organizational crisis decisions.
March 22, 1995... INTRODUCTION Common wisdom holds that public relations practitioners and attorneys do not always see eye-to-eye on what to say to the news media in a crisis or potentially litigious situation.(1) While most attorneys advocate a "no comment"...

An approach to ethics in the information age.
March 22, 1995... Besides directing communications, many public relations professionals serve as advisors on issues relating to ethics and social responsibility.(1) Determining acceptable courses of action for organizations has become complicated as traditional...

Control construct design in evaluating campaigns.
March 22, 1995... It is no secret that public relations practitioners, in general, could do a better job attending to the last step in the public relations problem-solving process: evaluation. Broom and Dozier (1983) argued that news releases alone can no longer...

Women and public relations education and practice in the United Arab Emirates.
March 22, 1995... The biggest job of persuasion is to make human beings all over the world create relationships with one another so that they can obtain advantages from each other. This co-operation is what God wants. Any country wishing to behave independently...