Public Relations Review articles from June 2001

Public Relations Review archives from June 2001

Introduction.(suggested journal articles and books)(Brief Article)
June 22, 2001... Seems there was a time when Public Relations folk were the ones stressing ethics; now the study of ethics is being emphasized by many fields. Thus, the chapter in this bibliography on ethics is more representative of broader concerns than was...

Campaigns.(marketing campaigns, journal and book reviews)
June 22, 2001... JOURNALS Anderson, Ronald B. "Vicarious and Persuasive Influence on Efficacy Expectations and Intentions to Perform Breast Self Examinations," Public Relations Review, v26n1, pp. 97(18), Spring 2000. The data reported here may help...

Communication: General.(suggested journal articles and books)
June 22, 2001... JOURNALS Avionitis, George J.; Papastathopoulou, Paulina. "Marketing Communications and Product Performance: Innovative vs. Non-innovative New ReTail Financial Products," International Journal of Bank Marketing, vl8nl, pp. 27(15), January...

Communication: Internal.(business communication, journal and book reviews)(Brief Article)
June 22, 2001... JOURNALS Asif, Saadia; Sargeant, Adrian. "Modeling Internal Communications in the Financial Services Sector," European Journal of Marketing, v34n3-4, pp. 299(19), March-April 2000. Shows that internal communication is important in...

Community Relations.(journal reviews)
June 22, 2001... JOURNALS Culbertson, Hugh M. "A Key Step in Police-Community Relations: Identify the Divisive Issues," Public Relations Quarterly, v45n1, pp. 13(6), Spring 2000. Law enforcement has become something of a public relations jungle in...

Corporate Image.(journal reviews)(Brief Article)
June 22, 2001... JOURNALS Ahluwalia, Rohini; Burnkrant, Robert B.; Unnava, Rao, H. "Consumer Response to Negative Publicity: The Moderating Role of Commitment," Journal of Marketing Research, v37, pp. 203(12), May 2000. Provides a theoretical...

Education.(book and journal reviews of public relations education)(Brief Article)
June 22, 2001... JOURNALS Aldoory, Linda; Toth, Elizabeth L. "An Exploratory Look at Graduate Public Relations Education," Public Relations Review, v26n1, pp. 115(5), Spring 2000. This article examines the status of curricula in graduate public...

Employee Relations.(book and journal reviews)(Brief Article)
June 22, 2001... JOURNALS Allen, Kelley L. "Morale Maintenance," Across the Board , v37nl, p. 79(1), January 2000. Consultant Alexander Hiam delivers some tips on keeping employees morale high. Bobo, Carolyn. "Gaining Support for a Strategic...

Environmental Public Relations.(journal reviews)(Brief Article)
June 22, 2001... JOURNALS Douglas, Zenda. "Biotech Firms Fight PR War. (Over Genetically Engineered Foods)," Triangle Business Journal, v15n30, p. 29(1), March 24, 2000. Consumer perceptions and understanding of agricultural biotechnology have been...

History.(public relations history, journal reviews)(Brief Article)
June 22, 2001... JOURNALS Glascock, Jack. "The Role of AT&T's Public Relations Campaign in Press Coverage of the 1982 Breakup," Public Relations Review, v26n1, pp. 67(16), Spring 2000. How the story of AT&T's breakup was reported in the print media is...

International Issues.(international public relations and issues, journal reviews)
June 22, 2001... JOURNALS Boatright, John R. "Globalization and the Ethics of Business," Business Communication Quarterly, v10nl, pp. 1(6), 2000. Focuses not on business ethics as an academic field of study but rather on ethics in business. Examines...

Investor Relations.(book and journal reviews)(Brief Article)
June 22, 2001... JOURNALS Burns, Stuart. "Minority Rights (Voting Rights) of Minority Shareholders," Accountancy, v125n1278, p. 44(1), Feb 2000. Analyzes suggestions for safeguarding shareholder's company investments, focusing on the need to understand...

Issues Management.(journal reviews of biotechnology public relations techniques)(Brief Article)
June 22, 2001... JOURNALS Douglas, Zenda. "Biotech Firms Fight PR War. (Over Generically Engineered Foods)," Triangle Business Journal, v15n30, p. 29(1), March 24, 2000. Consumer perceptions and understanding of agricultural biotechnology have been...

Law.(journal reviews of public relations and the law)(Brief Article)
June 22, 2001... JOURNALS Stateman, Alison. "A Big Victory For A Small Firm," Public Relations Tactics, v7n5, pp. 1, 18(2), May 2000. Explains a nonsolicitation lease law case between Black & Decker and small PR agency, Image Dynamics. Hager,...

Management.(public relations management, book and journal reviews)
June 22, 2001... JOURNALS "A Good PR Firm does more than publicity," Denver Business Journal, v51n29, p. 26B(1), March 3, 2000. Defines what a public-relations agency does. Its main objectives are: Offering advice to management of an organization on...

Marketing.
June 22, 2001... JOURNALS Aaker, Jennifer L. "Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes," Journal of Consumer Research, v26n4, pp. 340(19), March 2000. Explores the extent to which...

Media Relations.(suggested journal articles and books)(Brief Article)
June 22, 2001... JOURNALS Adams, William C. "Responding to the Media During a Crisis: It's What You Say and When You Say It," Public Relations Quarterly, v45nl, pp. 26(4), Spring 2000. In dealing with the media in the course of an emergency, the way it...

Minority Relations.(suggested journal articles and books)(Brief Article)
June 22, 2001... JOURNALS Burnett, John. "Gays: Feelings about Advertising and Media Used," Journal of Advertising Research, v40n2, pp. 75(15), January-April 2000. Surveyed a sample of homosexual consumers and compared them to a heterosexual sample....

Nonprofits.(suggested journal articles and books)(Brief Article)
June 22, 2001... JOURNALS Bowers, Venessa. "Communication At Cultural Non-Profits," Public Relations Tactics, v7n4, pp. 11, 13(3), April 2000. Non-profit practitioners are faced with ever-changing pressures forced on them by the communications...

Public Relations: Profession.(suggested journal articles and books)
June 22, 2001... JOURNALS Badgett, Molly. "Corporate vs. Agency: The Good, The Bad And The Unknown," Public Relations Tactics, v7n3, p. 18(1), March 2000. Explains what's the differences in working for agency or corporate PR. In short, it's not the...

Public Relations: Theory.(suggested journal articles and books)(Brief Article)
June 22, 2001... JOURNALS Arp, Ron. "Public Relations Unscrambled," Public Relations Tactics, v7n3, p. 4(1), March 2000. Explains what a definition of Public Relations is. Hallahan, Kirk. "Inactive Publics: The Forgotten Publics in Public...

Public Relations Management.(suggested journal articles)(Brief Article)
June 22, 2001... JOURNALS Baumer, Bill. "Getting Everyone On The Same Page," Public Relations Tactics, v7n4, p. 20(1), April 2000. Offers suggestions for organizing a writing workshop, based on a successful model used at PResence EURO RSCG, a mid-sized...

Research.(suggested journal articles and books)(Brief Article)
June 22, 2001... JOURNALS Claycomb, Cindy; Porter, Stephen S; Martin, Charles L. "Riding the Wave: Response Rates and the Effects of Time Intervals between Successive Mail Survey Follow-up Efforts," Journal of Business Research, v48n2, pp. 157(6), May2000....

Social Responsibility.(suggested journal articles and books)(Brief Article)
June 22, 2001... JOURNALS Carroll, Archie B. "Ethical Challenges for Business in the New Millennium: Corporate Social Responsibility and Models of Management Morality," Business Ethics Quarterly, v10p1 p. 33(42), Jan 2000. Discusses the corporate...

Speech.(public speaking and business communication, book and journal reviews)(Brief Article)
June 22, 2001... JOURNALS "Follow the Leader: Why Leadership Talks Work" Public Relations Tactics, v7nl, p. 10(1), Jan 2000. Explains the importance of leadership talks, and the difference between a presentation and a leadership talk. Shows how to...

Sports.(mass media public relations strategies and sports marketing, journal reviews)(Brief Article)
June 22, 2001... JOURNALS Fortunato, John A. "Public Relations Strategies for Creating Mass Media Content: A Case Study of the National Basketball Association," Public Relations Review, v26n4, 481(17), Winter 2000. In the relations among public...

Technology.(suggested journal articles and books)
June 22, 2001... JOURNALS Anderson, Chris. "Preventing On-line Battles," Public Relations Tactics, V7n2, p. 6(1), Feb 2000. More and more consumers are opting to "fight back" in cyberspace. Companies would be better off working with the dissatisfied...

Visual Communication.(suggested journal articles)(Brief Article)
June 22, 2001... JOURNALS McQuitty, Shaun; Peterson, Robin T. "Selling Home Entertainment on the Internet: An Overview of a Dynamic Marketplace," Journal of Consumer Marketing, v17n2-3, pp. 233(14), March-June 2000. A study of consumer use of the...

Writing Techniques.(suggested journal articles and books)(Brief Article)
June 22, 2001... JOURNALS Kaydo, Chad. "Start Making Sense," Sales & Marketing Management, v152n3, p. 88(1), March 2000. To make your message easy to understand, get rid of jargon and overused words. Practically indecipherable language dominates many...

Periodicals.(Brief Article)(Illustration)
June 22, 2001... A Accountancy Acquisitions Monthly Advertising Age American Banker American Salesman Asian The Asian Wall Street Journal Weekly Association Management Automotive Marketing Australian Banking and...

Opinion... foreign policy acumen needed by global CEOs.(chief executive officers)(Column)
June 22, 2001... John F. Budd Jr. [*] Forethought Mr. Budd recently served as a member of the National Association of Corporate Directors' (NACD) September 2000 "Blue Ribbon Commission on The Role of the Board in Corporate Strategy." The September...

"In-awareness" approach to international public relations.
June 22, 2001... R.S. Zaharna [*] Abstract The skill of cultural "in-awareness" developed within the field of intercultural communication is applied to international public relations to understand culture's influence on the communication function of...

The genesis of public relations in British colonial practice.
June 22, 2001... Abstract This paper fills a gap in the documentation of the evolution of public relations in the 20th century by demonstrating how the British Colonial Office employed public relations strategies and tactics in the administration of an...

The rhetoric of arrogance: the public relations response of the Standard Oil Trust.(Company Profile)
June 22, 2001... Abstract The dissolution of the Standard Oil Trust in 1911 was an early landmark in the development of corporate public relations. Faced with public criticism as a result of Ida Tarbell's "History of the Standard Oil Company," Standard Oil...

Building the news media agenda on the environment: a comparison of public relations and journalistic sources.(Statistical Data Included)
June 22, 2001... Patricia A. Curtin [*] Eric Rhodenbaugh Abstract Critics have accused public relations practitioners of providing materials to journalists that promote an environmental backlash agenda and lack news value. This content analysis...

Targeting the young, the poor, the less educated: thinking beyond traditional media.(Statistical Data Included)
June 22, 2001... Lynn M. Zoch [*] Abstract The research presented in this article focuses on ways to communicate pro-social messages to often overlooked and underserved societal subgroups. Specifically, the research focuses on methods of disseminating...

How television news programs use video news releases.
June 22, 2001... Mark D. Harmon [*] Abstract Video news releases are an important public relations tactic, but use by television stations is difficult to evaluate. While electronic tracking exists, data are rarely shared or published. This study...

Improving public relations web sites through usability research.(Statistical Data Included)
June 22, 2001... Kirk Hallahan [*] Abstract Public relations communicators can use a variety of techniques to pretest the effectiveness of messages, including readability testing, focus groups, peer and jury reviews, experiments and field testing/test...

Essay: Kissing Up and Looking Out & You're Too Kind: A Brief History of Flattery.(Review)
June 22, 2001... Essay: Kissing Up and Looking Out You're Too Kind: A Brief History of Flattery Richard Stengel; New York, Simon & Schuster, 2000, hardbound, 316 Pp., $25.00 God, as the anxious Old Testament Israelites grasped, could be praised....

Emotional Branding: How Successful Brands Gain the Irrational Edge & Adbusters: Journal of the Mental Environment.(Review)
June 22, 2001... Emotional Branding: How Successful Brands Gain the Irrational Edge Daryl Travis; Roseville, CA, Prima Venture, 2000, 306 pp., $27.95 hardcover Adbusters: Journal of the Mental Environment Kalle Lasn, Editor-in-Chief; Vancouver, BC,...