Public Relations Review articles from June 1999

Public Relations Review archives from June 1999

Challenging assumptions of international public relations: when government is the most important public.
June 22, 1999... INTRODUCTION Ever since Ivy Lee handed out the first fact sheets to journalists in 1906, public relations has been described as a mediated communication activity used to reach multiple publics. Prevailing opinion has been that public...

Queen Elizabeth's image repair discourse: insensitive royal or compassionate queen?
June 22, 1999... INTRODUCTION Our image, reputation, or face is vital to our social and emotional well-being. "Image" is the perception of a person (or group, or organization) held by others. One's image is influenced by one's own words and actions, as...

Relationships between organizations and publics: development of a multi-dimensional organization-public relationship scale.
June 22, 1999... INTRODUCTION As a scholarly discipline, public relations has struggled to develop an identity separate from related fields such as advertising, marketing, or even "journalism with a business orientation." As a professional practice, it is...

Testing the contingency theory of accommodation in public relations.
June 22, 1999... Purpose of the Study Cancel, Cameron, Sallot, and Mitrook(1) offered the contingency theory of conflict management as a new direction for research in public relations to better understand how the public relations field manages conflict and...

The definition, dimensions, and domain of public relations.
June 22, 1999... From its modern beginnings early in this century, public relations has suffered from an identity crisis - largely of its own making. In terms of both theory and practice, public relations has failed to arrive at a broadly accepted definition of...

Litigation public relations problems and limits.
June 22, 1999... PROBLEMS AND LIMITS "It'll pass. The President will remain in office, he'll do a good job . . . and I think everything's going to be fine."(1) This confident declaration by William Ginsburg, attorney to Monica Lewinsky in one of the...

Gender differences in public relations students' career attitudes: a benchmark study.
June 22, 1999... INTRODUCTION AND PURPOSE Much has been written about male and female practitioners' different experiences in public relations, but few researchers have considered the differences, if any, in male and female students' attitudes toward their...