Public Relations Review articles from June 1998

Public Relations Review archives from June 1998

Needs and beliefs in construct accessibility: keys to new understanding.
June 22, 1998... INTRODUCTION Attitude toward and credibility of clients and their projects appear to have moved somewhat off center stage recently in the scholarly literature of public relations. However, these concepts remain active in "supporting roles" as...

Trends in public relations roles: 1990-1995.
June 22, 1998... Research on the roles of public relations practitioners has been important to the body of knowledge in public relations for several reasons. For example, obtaining valid descriptions of what public relations people do has helped to explain an...

From Communist control to glasnost and back?: media freedom and control in the former Soviet Union.
June 22, 1998... The last decade has seen amazing, perhaps unimaginable, changes in Eastern Europe and the former Soviet Union. Radical changes in political philosophy have been accompanied by transformations in mass media communication. These changes are...

Evaluating the public information: shaping news coverage of the silicone implant controversy.
June 22, 1998... Public opinion can be shaped through the news media's coverage of controversial events, particularly when those events involve the juxtaposition of corporate profit, government interest, and public risk. As Bernays noted, public opinion is vital...

Genre colonization as a strategy: a framework for research and practice.
June 22, 1998... INTRODUCTION In an age when consent must be won by democratic means, the work of public relations practitioners becomes central to the process of socio-cultural change.(1) Governments, corporations and interest groups rely on the skills of a...

Public relations education in Thailand.
June 22, 1998... INTRODUCTION Public relations in Thailand has been practiced for more than 60 years, starting when the government changed its political system from the absolute monarchy to the constitutional monarchy in 1932. Since then, the public relations...

The future of PR education: some recommendations.
June 22, 1998... INTRODUCTION The newly formed Commission on Public Relations Education will provide curricular recommendations to prepare students for careers in the 21st Century. Representatives to the Commission from a wide range of professional and...