Public Relations Review articles from June 1997

Public Relations Review archives from June 1997

To know us is to love us: the public relations campaign to sell a 'business-tourist-friendly' Miami.
June 22, 1997... INTRODUCTION A community's image is perhaps its most important commodity. This image is the consequence of various factors - public perceptions, media coverage, infrastructure and amenities, and events (both natural and man-made). While some...

A balanced scorecard approach to public relations management assessment.
June 22, 1997... INTRODUCTION Today's organizations are looking for support in determining priorities, allocating scarce resources and leveraging their human resources to satisfy their increasingly demanding customers in a globally competitive environment....

The picture of health? Message standardization and recall of televised AIDS public service announcements.
June 22, 1997... INTRODUCTION In the United States, the televised public service announcement (PSA) has been a long-time component of public relations campaigns directed toward disease awareness and prevention. Perceived by audiences as crucial, credible,...

Media tactics in New Zealand's Crown Health Enterprises.
June 22, 1997... BACKGROUND New Zealand's Crown Health Enterprises, set up in 1993, face a hostile communications environment. The 23 CHEs, run along commercial company lines, replaced the area health boards. These former public hospitals are the most...

Image repair discourse and crisis communication.
June 22, 1997... Image is essential to organizations (i.e., corporations, government bodies, non-profit groups) as well as individuals. Even if we are moving away from a notion of image as a single impression shared by an audience,(1) image is still a central...