Public Relations Review articles from December 2001

Public Relations Review archives from December 2001

On the definition of public relations: a European view.(Report on European Public Relations Body of Knowledge)
December 22, 2001... Dejan Vercic (*) Abstract The article confronts a U.S.-based definition of public relations as relationship management with a European view that besides a relational, argues also for a reflective paradigm that is concerned with...

Public relations practice in Japan: an exploratory study.(Japanese public relations professionals surveyed on management styles)
December 22, 2001... Lynne M. Sallot (*) Abstract Ninety-four (62%) survey responses in the Japanese language from 151 corporate public relations professionals in Japan were analyzed to investigate how Japanese management styles have changed since the...

Images of "Hong Bo (public relations)" and PR in Korean newspapers.(Korean newspaper reporters have negative attitude toward Hong Bo and public relations)
December 22, 2001... Jongmin Park (*) Abstract This study analyzed the meaning of Hong Bo and PR as the terms appeared in three main Korean newspapers, on the basis of Spicer's seven themes. A total of 1548 mentions of the term Hong Bo and PR were...

Relationship building as integral to British activism: its impact on accountability in broadcasting.(British broadcasting policies and programming, public relations research)
December 22, 2001... Rachel Kovacs (*) Abstract This study examines the strategies and impact of six activist groups concerned about British broadcasting policies and programming. Particular emphasis is placed on strategic relationship building, which...

A successful failure: NASA's crisis communications regarding Apollo 13.(NASA's handling of Apollo 13 crisis)
December 22, 2001... James Kauffman (*) Abstract In April 1970, NASA faced its second major crisis when an explosion on board Apollo 13 threatened the lives of its three astronauts. NASA's handling of the crisis not only would determine the fate of the...

The media battle between celebrex and vioxx: influencing media coverage but not content.(Newspaper coverage of public relations battle between two pharmaceutical companies in arthritis painkiller market)
December 22, 2001... William B. Anderson (*) Abstract This study examined newspaper coverage of the battle between two pharmaceutical companies in the arthritis painkiller market and the impact that the companies' public relations activities had on the...

Public relations as "practice:" applying the theory of Alasdair MacIntyre.(Public relation's quest for unifying theory)
December 22, 2001... Roy V. Leeper (*) Abstract Public relation's search for a unifying theory may be fulfilled through application of Alasdair MacIntyre's concept of a "practice," a very specific and value-laden concept. This article explores what it...

Opportunities for public relations research in public health.(Public relations professionals in public health sector)
December 22, 2001... Kurt Wise (*) Abstract While communication researchers have developed a solid body of knowledge in the health field, we know little about the activities of public relations practitioners in public health bodies. This is unfortunate,...

Next: The future just happened. (Book reviews).(New book useful for social scientists)(Review)
December 22, 2001... Michael Lewis; New York, W. W. Norton, 2001, 236 pp., hardcover, $23.95 Wired Kids: 1. Attitude If you are a member of the dominant coalition, you already know how it feels to be body slammed by the Internet and its rulers, the...

The media at war: Communication and conflict in the twentieth century. & War and Press Freedom: The Problem of Prerogative Power. (Book reviews).(New book on mass media)(Brief Article)(Review)
December 22, 2001... Susan L. Carruthers; New York, St. Martin's Press, 2000, 321 PP., paper War and Press Freedom: The Problem of Prerogative Power Jeffery A. Smith; New York, Oxford University Press, 1999, 324 pp., $19.95, paper Both these books...

Communicating in crisis: A theoretical & practical guide to crisis management. (Book reviews).(Effective communication for organizational crises)(Brief Article)(Product Announcement)
December 22, 2001... Michel Ogrizek and Jean-Michel Guillery, translated by Helen Kimball-Brooke and Robert Z. Brooke; New York, Aldine De Gruyter Publishers, 1999, 96 PP., $14.95, paper This text examines the importance of effective communication during...