Public Relations Review articles from December 2000

Public Relations Review archives from December 2000

The Next 25 Years of Publication.(history of Public Relations Review)(Brief Article)
December 22, 2000... With this issue, Public Relations Review completes the first of what we hope will be its next 25 years. We completed the first 25 years of uninterrupted quarterly publication with the winter issue of 1999. The Review was started in 1975...

Australian Public Relations: Status at the Turn of the 21st Century [*].
December 22, 2000... ABSTRACT: Since its inception, public relations in Australia has grown in professional stature, status, education, research, and practice. As these trends progress, visibility of the profession is becoming steadily more pronounced in the...

Communication Management in The Netherlands.
December 22, 2000... ABSTRACT: This article is a study of the daily practice of persons working in Dutch public relations, nowadays often called "communication management." Two research projects were analyzed, focusing on the tasks and position of the communication...

Public Relations and the Law in Crisis Mode: Texaco's Initial Reaction to Incriminating Tapes.
December 22, 2000... ABSTRACT: Public relations specialists and lawyers are given many opportunities to work together, but the collaboration may not always be a "marriage made in heaven." In times of crisis, that collaboration may be more of a "shotgun wedding,"...

Symmetry, Contingency, Complexity: Accommodating Uncertainty in Public Relations Theory.
December 22, 2000... ABSTRACT: This article explores the potential of complexity theory as a unifying theory in public relations, where scholars have recently raised problems involving flux, uncertainty, adaptiveness, and loss of control. Complexity theory refers...

Enhancing Motivation, Ability, and Opportunity to Process Public Relations Messages.
December 22, 2000... ABSTRACT: Drawing on the motivation, ability, and opportunity (M-A-O) model in the consumer psychology literature, this article suggests that motivation, ability, and opportunity provide theoretically rich frameworks to address strategies for...

Public Relations Strategies for Creating Mass Media Content: A Case Study of the National Basketball Association.
December 22, 2000... ABSTRACT: In the relationship among public relations, mass media, and the audience, it is often the mass media who are deemed the power brokers in their ability to potentially influence an audience. The agenda-setting theoretical framework...

Inactive Publics: The Forgotten Publics in Public Relations [*].
December 22, 2000... ABSTRACT: By focusing on activism and its consequences, recent public relations theory has largely ignored inactive publics, that is, stakeholder groups that demonstrate low levels of knowledge and involvement in the organization or its...

The Language War.(book review)(Review)
December 22, 2000... Robin Tolmach Lakoff The Language War Berkeley: University of California Press, 324 pp., $24.95 hardcover, 2000 CONTRITION CHIC In the immortal plaint of a 1950s rock and roll classic "Who's Sorry Now?," for public relations...