Public Relations Review articles from December 1999

Public Relations Review archives from December 1999

The World Wide Web as a Public Relations Medium: The Use of Research, Planning, and Evaluation in Web Site Development.
December 22, 1999... ABSTRACT: The World Wide Web is viewed as a desirable medium for public relations by many organizations. Given the evolving nature of the Web and the mixed findings about commercial successes of Web sites, little is known about the managerial...

Adding Fuel to the Fire: NASA's Crisis Communications Regarding Apollo 1.
December 22, 1999... ABSTRACT: In January 1967, NASA faced its first major crisis when a flash fire killed the three-man crew of Apollo 1 during a routine, preflight test. Unprepared for a fire on the ground and desperate to manage its image, the space agency...

What Cultural Values Influence American Public Relations Practitioners?
December 22, 1999... ABSTRACT: This paper advances a cultural approach to public relations research and practice through the extension of Hofstede's cultural dimensions to Grunig's models of public relations. This study tested a quantitative instrument that links...

Reporters and Bureaucrats: Public Relations Counter-Strategies by Public Administrators in an Era of Media Disinterest in Government.
December 22, 1999... ABSTRACT: Public administration traditionally identified reporting to the public as one of the public relations duties of a government administrator in a democracy. Recent trends in media coverage of government have created new problems for...

Personal Public Relations: Identity as a Public Relations Commodity.
December 22, 1999... ABSTRACT: Public relations for individuals is steadily emerging as a significant area of practice, yet little research and theoretical development is currently undertaken in this area. Within this article public relations for individuals,...

Product Placements as Public Relations: An Exploratory Study of the Role of the Public Relations Firm.
December 22, 1999... ABSTRACT: This article reports the results of a survey of 106 public relations firms concerning their level of involvement with product placements as part of their public relations strategies. The findings of this research suggest that public...

Challenging the 3.0 GPA Eligibility Standard for Public Relations Internships.
December 22, 1999... ABSTRACT: Analysis of internship grades earned by 132 public relations and communication majors registered for internship credit at a major Northeastern university show that students with a 2.7 grade point average (GPA) predictably do as well...