Public Relations Review articles from December 1998

Public Relations Review archives from December 1998

State propaganda and bureaucratic intelligence: the creation of public relations in 20th century Britain.
December 22, 1998... INTRODUCTION The purpose of this article is to sketch the main lines of influence on the development of public relations in Britain in the twentieth century concentrating on the period after the First World War until the formation of the...

Integrating public relations and legal responses during a crisis: the case of Odwalla, Inc.
December 22, 1998... What's the worst thing that could possibly happen to your organization, and how should you respond to the media when a crisis arises? Anticipating possible crises and planning for the ethical handling of such events has assumed an increasingly...

Crisis communication plans: poor predictors of excellent crisis public relations.
December 22, 1998... Communication is an important element in almost all successful crisis management efforts. Organizations or individuals that communicate poorly during crises often make bad situations worse. The Three Mile Island nuclear power accident, Exxon...

A strategic approach to managing crises.
December 22, 1998... INTRODUCTION Since the famous Tylenol incident in 1982, when a terrorist poisoned Johnson & Johnson's pain relief capsules with cyanide, crisis management has become a booming industry. Companies took note of the public support that...

The utility of situational theory of publics for assessing public response to a disaster prediction.
December 22, 1998... Geologists and seismologists predict that an earthquake of at least 8.0 Richter magnitude will strike California before 2010.1 Although earthquake fatalities have been lower in the United States than in other countries,(2) earthquake experts...

Public relations in public administration: a disappearing act in public administration education.
December 22, 1998... INTRODUCTION Public relations education generally considers government public relations as a sub-field worthy of ongoing study and training. For example, the long-running textbook Effective Public Relations has consistently included a...

Employees' understanding of employer-sponsored retirement plans, a knowledge gap perspective.(includes appendix)
December 22, 1998... The retirement benefit community is currently undergoing a paradigm shift as many organizations cast aside traditional defined benefit plans in favor of defined contribution plans. In other words, instead of employers providing defined benefit...

Minority public relations practitioner perceptions.
December 22, 1998... Both scholars and academics over the years have documented the difficulties practitioners of color have encountered in the public relations profession. Of the studies completed, all indicate disparities between the treatment of practitioners of...