Public Relations Review articles from December 1997

Public Relations Review archives from December 1997

Cultural differences in an interorganizational network: shared public relations firms among Japanese and American companies.
December 22, 1997... In the review of intercultural management communication research, Shuter argued that because the geocentric approach which ignores the effects of national culture on management behavior has been predominant in intercultural management research,...

Issue management and the Australian gun debate.
December 22, 1997... INTRODUCTION In the early afternoon of Sunday, April 28, 1996, a lone gunman entered a cafe at Port Arthur in Tasmania and began shooting indiscriminately. That afternoon, Martin Bryant killed 35 people and injured a further 13 using an...

The status of the school public relations practitioner: a statewide exploration.
December 22, 1997... INTRODUCTION Most readers of local newspapers are aware that funding for education is under siege in this country. State and district referendums which at best maintain, and sometimes reduce, allocations to school districts, are telling our...

Opportunity in paid vs. unpaid public relations internships: a semantic network analysis.
December 22, 1997... The money offered public relations majors in paid internships is assumed to be a motivating incentive. But in lieu of money, what benefits do non-paying internships mention explicitly? This study attempts to get at this question not through...

Setting minimum standards for measuring public relations effectiveness.
December 22, 1997... Is it possible for those of us who work in the public relations field to ever develop generally accepted models or standards of public relations evaluation upon which everyone in the industry can agree? After years of seemingly endless...