Public Relations Review articles from December 1995

Public Relations Review archives from December 1995

The media in 2045 - not a forecast, but a dream.(Commentary)
December 22, 1995... EDITOR'S NOTE: The mass media continue to be among the most crucial instruments for the practitioner of public relations, and, to be sure, among the most frustrating. How are the media changing? How will those changes affect public relations? And...

Public relations manager involvement in strategic issue diagnosis.
December 22, 1995... Issues management is the process which allows organizations to know, understand, and more effectively interact with their environments.(1) Prior research suggests that the issues management process consists of a number of steps including issue...

National and local public relations campaigns during the 1946 steel strike.
December 22, 1995... In February 1946 hundreds of workers from a small machine tool manufacturing company in Madison, Wisconsin, staged a parade to announce to the city that they had gone on strike. Led by World War II veterans who were now members of the union, the...

Applying Broom's role scales to Thai public relations practitioners.
December 22, 1995... INTRODUCTION Public relations in Thailand was officially born more than 60 years ago when the country changed her political system from absolute monarchy to constitutional monarchy. The profession has developed from primarily one-way...

Content and citation analyses of Public Relations Review.
December 22, 1995... Until 1975, public relations research had no specific outlet. It consisted mostly of biographies of leading practitioners and case studies of public relations practice. Few studies provided findings that could be generalized to guide public...