Public Relations Review articles from December 1994

Public Relations Review archives from December 1994

Annual reports: earning surprising respect from institutional investors.
December 22, 1994... ANNUAL REPORTS "The Rodney Dangerfields of corporate communication," wrote one seasoned investor relations professional. "An ego trip for self-centered corporate CEOs," said another. One believer in the futility of annual reports was...

Rethinking constraints on public relations practice.
December 22, 1994... Public relations practitioners employed within organizations must work under the constraints imposed by management. These constraints hold the potential to control how public relations is practiced in the organization. This control includes two...

Excellent companies and coalition-building among the Fortune 500: a value- and relationship-based theory.
December 22, 1994... As the discipline of communication has developed in the last several years, we have come to accept definitions of communication based in the masculine tradition of communication as influence (Shepherd, 1992). It is not then surprising that the...

After the highwayman: syntax and successful placement of press releases in newspapers.
December 22, 1994... Public relations newspaper press releases are, by definition, propaganda. This is one-sided information, information from the point of view of the organization on whose behalf the release was written. Defining press releases as propaganda does...

Advertising and public relations in transition from communism: the case of Hungary, 1989-1994.
December 22, 1994... What has happened to advertising and public relations in the post-communist world of the former Soviet bloc countries since the Iron Curtain came down in 1989? Answers to that question can tell us much about the direction the world may take in...

The state of public relations in Singapore.
December 22, 1994... INTRODUCTION: A BRIEF HISTORY During the early years in the development of the PR industry in Singapore, the work of the practitioners went along the lines of "propagandists". Under the colonial government in the post World War II period, the...