AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
236 total articles
Set up an RSS feed
Public Relations Review back issues
A successful failure: NASA's crisis communications regarding Apollo 13.(NASA's handling of Apollo 13 crisis)
December 22, 2001... James Kauffman (*) Abstract In April 1970, NASA faced its second major crisis when an explosion on board Apollo 13 threatened the lives of its three astronauts. NASA's handling of the crisis not only would determine the fate of the three astronauts, but also the image of the space...
Relationship building as integral to British activism: its impact on accountability in broadcasting.(British broadcasting policies and programming, public relations research)
December 22, 2001... Rachel Kovacs (*) Abstract This study examines the strategies and impact of six activist groups concerned about British broadcasting policies and programming. Particular emphasis is placed on strategic relationship building, which played a central role in groups' interactions with...
Images of "Hong Bo (public relations)" and PR in Korean newspapers.(Korean newspaper reporters have negative attitude toward Hong Bo and public relations)
December 22, 2001... Jongmin Park (*) Abstract This study analyzed the meaning of Hong Bo and PR as the terms appeared in three main Korean newspapers, on the basis of Spicer's seven themes. A total of 1548 mentions of the term Hong Bo and PR were analyzed as follows: First, Korean newspapers, like...
Public relations practice in Japan: an exploratory study.(Japanese public relations professionals surveyed on management styles)
December 22, 2001... Lynne M. Sallot (*) Abstract Ninety-four (62%) survey responses in the Japanese language from 151 corporate public relations professionals in Japan were analyzed to investigate how Japanese management styles have changed since the recent economic recession, and how present...
On the definition of public relations: a European view.(Report on European Public Relations Body of Knowledge)
December 22, 2001... Dejan Vercic (*) Abstract The article confronts a U.S.-based definition of public relations as relationship management with a European view that besides a relational, argues also for a reflective paradigm that is concerned with publics and the public sphere; not only with...