Bulletin of the Association for Business Communication articles from September 1994

Bulletin of the Association for Business Communication archives from September 1994

Assessment Methods for Business Communication: Tests, Portfolios, and Surveys
September 1, 1994... The widespread dissatisfaction with the American educational system is hardly news anymore; yet the expressions and degree of that dissatisfaction continue to make the headlines of the daily newspapers. Most of the news stories target the public...

Three Sales Letter Themes: Taste It, Try It, Touch It
September 1, 1994... Sales letters are one type of persuasive letter often assigned in the business communication classroom. This article discusses three approaches that require the student to either taste a product, try out an item, or touch an object before...

Grammatik 5 for Windows: Random Thoughts from a White, Male, Middle-Clase German-Canadian
September 1, 1994... Any writer or teacher who has examined a sample of Grammatik feedback, no matter how brief the passage analyzed, will be aware of the serious errors executed by this software. To use an obvious example, Grammatik will identify any word that is...

Teaching Company Research: Step-by-Step Instructions for Guiding Students through a Library Assignment
September 1, 1994... The responsibility for teaching students to research companies often falls to business communication instructors. While textbooks provide useful information related to company research, some instructors may need more detailed assistance in...

Helping Business Writing Students Improve as Document Designers
September 1, 1994... Most introductory-level business writing texts fail to carry page design challenges beyond the chapter that outlines fundamentals. Clearly, if business writing instructors wish to help their students improve as designers, they must go beyond...

Management Communication Strategy in Case Assignments: The Double-Message Approach
September 1, 1994... Case studies, used extensively in business communication classes, offer an advantage by presenting students with real-life situations to which they can respond using written business genres. Cases, however, limited by their cryptic and condensed...

Enhancing Business Communication with Group Decision Support Systems
September 1, 1994... Meetings have become a fact of life in organizations. Studies have shown that managers may spend up to 70% of their time in meetings (Mintzberg, 1973). Traditional, verbal meetings have suffered from a lack of participation, groupthink, and...

Why Must I Take Business Communication?
September 1, 1994... Each semester students question why they must take a business communication course. They think they already know how to communicate, so why is the college wasting their time with this required course? Therefore, I've developed an assignment to...

Using Consumer Reports in the Sales Letter Assignment
September 1, 1994... The sales letter lecture and writing assignment can become relevant and interesting by permitting students to write sales letters on real products of personal interest. Consumer Reports magazine provides useful product information that students...

Teaching Business Students to Write Performance Appraisals
September 1, 1994... Many business students will become managers or supervisors, and in that capacity, they will be required to write performance appraisals. Therefore, a unit on employee performance appraisals is appropriate for the business communication course,...

Facilitating Research in Multicultural Business Communication
September 1, 1994... Increasing globalization of business and the recent passage of the North American Free Trade Agreement, NAFTA, (an event of even more relevance and significance for North Americans than the largely successful completion of the Uruguay round of...

Finding Intercultural Business Communication Research Sites in Companies
September 1, 1994... The North American Fee Trade Agreement (NAFTA) will increase intercultural communication between business people in Mexico, Canada, and the U.S., creating important opportunities for business communication researchers. Research conducted inside...

Strategies for Overcoming Barriers Inherent in Cross-Cultural Research
September 1, 1994... The term cross-cultural implies comparison, juxta-position, and differentiation. Cross-cultural research contrasts two or more distinctive cultural groups in terms of some quality, value, belief or behavior. Business communication examples...

Advancing Research in International Business Communication
September 1, 1994... The ability to compete in an increasingly integrated world economy is arguably the most pressing issue business must address as the current century draws to a close. Virtually no area of business has grown as rapidly as global trade. With...

Business Communication: Process and Product.
September 1, 1994... Mary Ellen Guffey's experience in teaching business communication is evident throughout this textbook. Her approach is practical; real-life examples enrich the hands-on approach. Career track profiles of front-line or entry-level employees...

Business Communication: Theory and Application.
September 1, 1994... The seventh edition of this work continues themes that have been prevalent throughout many previous editions - an introduction to communication theory, association of that theory to principles of business writing, and application of theory to...

Bernardine P. Branchaw, 1933-1994
September 1, 1994... Dr. Bernadine Branchaw, Western Michigan University professor of business information systems and ABC President in 1992-1993, died of cancer on May 20, 1994. She was born January 23, 1933, in Joliet, Illinois. She earned her bachelor's degree...