AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Business Strategy Review articles from September 1998
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Business Strategy Review archives from September 1998
The Russian default.
September 22, 1998... This article argues that the international financial markets' massive involvement in Russia had at best a limited basis in developments in the real economy, while financial inflows from the West both enabled and encouraged Russia to avoid the...
Joint ventures in Russia: the view from the Russians. (includes related articles)
September 22, 1998... This article, detailing research on Russian joint ventures with foreign partners far to the south east of the capital, focuses on Russian business people who are not playing the GKO market or trying to stash money away in Swiss bank accounts....
Joint ventures in Kazakstan: views from local and foreign partners. (includes related articles)
September 22, 1998... For all the talk of a crisis of confidence in the region of the former Soviet Union (FSU), international business goes on as it has done throughout the decade since the fall of Communism. This article reports on the views of foreign and local...
Are brand promotions just a zero-sum game - or can they increase the size of the pie?
September 22, 1998... Packaged goods companies now "spend" more on promotions - special offers, instore displays and the like - than on media advertising. Until recently, it was generally believed that while promotions benefit individual brands, they usually do not...
The China market: strategic implications of guanxi.
September 22, 1998... This article examines the differing perceptions of the nature of guanxi - "personal connection" - among business executives in Hong Kong and the different ways in which they use it. In the process, it contrasts views of relationship marketing...
Virtual reality and innovation potential. (includes related articles)
September 22, 1998... This article examines how companies can harness virtual reality (VR) technology to help make themselves more innovative. VR has some unique characteristics which, taken together, can help companies to develop three features common to many...
Liberalizing Europe's network industries: ten conflicting priorities. (part 1)
September 22, 1998... This article, the first of a two-part feature, summarises the general arguments of the inaugural report of a programme to monitor the progress of European deregulation. The author starts by defining Europe's network industries in terms of three...
The liberalisation of telecommunications in the EU: managing the transition. (part 2)
September 22, 1998... This second article in our two-part feature on the inaugural report of a programme to monitor the progress of European deregulation summarises the report's policy recommendations. The programme is designed to be a "report card" on the process...
