Business Strategy Review articles from June 1998

Business Strategy Review archives from June 1998

Thinking creatively about your market: crisps, perfume and business strategy.
June 22, 1998... This article starts from the premise that "identifying a market is, in effect, identifying a business". Bringing together economics, marketing and strategy, it seeks to extend the ways that managers can identify and develop existing and new...

Building an entrepreneurial economy: lessons from the United States. (Professor Bill Bygrave)(Transcript)
June 22, 1998... In the second of the 1998 Stockton Lectures, Professor Bygrave argues that the secret of US economic success has been and continues to be its innovative and entrepreneurial culture. He identifies the industries, companies and individuals which...

The challenge today: changing the rules of the game. (importance of non-linear innovation)(Gary Hamel)(Transcript)
June 22, 1998... As the information age takes over from the industrial age and change accelerates, the key challenge for each company is to become the architect of revolution in its industry, leaving other companies to play catch-up. The author argues that the...

Use and abuse of scenarios.
June 22, 1998... Why do we find the future hard to think about? This article argues, first, that it is because we are inclined to try to predict instead of to suppose. Confident prediction is an impossibility because, although it often is easy to see what will...

Liberalisation and competition in UK energy markets: the spur to innovate.
June 22, 1998... This article assesses the main issues for the energy industry over the next decade, and particularly for the British gas industry. Supporting a carbon tax as a way of counteracting market trends towards lower energy prices, the author argues...

Synergy revisited: how a "screwball buzzword" can be good for the bottom line. (collaboration across lines of business)
June 22, 1998... Collaboration across lines of business is among the most difficult of all types of synergy to achieve: an extreme case of sibling rivalry is the author's analogy. This article starts by examining why it is worthwhile - and, in today's world,...

The Hewlett-Packard and Intel partnership.
June 22, 1998... In June 1994, Hewlett-Packard (HP) and Intel announced an exciting new collaboration with ramifications for companies worldwide: a partnership to develop what has become known as the Merced chip - a new generation of core microprocessor...