Healthcare Strategic Management articles from May 2007

Healthcare Strategic Management archives from May 2007

Strategic planning, the hospital board, and you: board members can prove a valuable asset in strategic marketing.(Company overview)
May 1, 2007... Think of the modern healthcare marketer as a generalist. On any given day, marketing, planning, physician sales, or business development leaders and their staff might be planning a multimedia campaign, crafting a brand strategy, working on an...

Weigh risks, rewards of joint hospital-physician advertising.
May 1, 2007... Hospitals looking to boost medical staff morale, stroke star surgeons' egos, or foster a little goodwill among loyal referrers often create ads that feature these physicians. Photos of smiling docs don't exactly make for cutting-edge...

Aligning hospital promises with patient experiences.(Worth reading)
May 1, 2007... A powerful service experience doesn't just begin when your patient walks through the front door. If you've done your homework, the experience begins with a promise--a brand promise to be more exact--the culmination of the external...

UNC system turns adversity into improvement.(University of North Carolina Health Care System)
May 1, 2007... Accepting criticism is unpleasant for any organization. But adversity can be an excellent opportunity to initiate change that emphasizes the hospital's commitment to excellence and loyalty to the community it serves. The University of...

Online promotion a must for hospital marketing.(Worth reading)
May 1, 2007... An effective online marketing strategy, including a well-designed, user-friendly Web site and the effective use of new media such as blogs and microsites, can help healthcare organizations better target consumers and increase brand recognition,...

Service excellence from a customer-first culture.(Worth reading)
May 1, 2007... Your healthcare organization can become a Ritz-Carlton service company on a Holiday Inn budget, says Craig E. Samitt, CEO of Wisconsin's Dean Health System and former chief operating officer of Massachusetts-based Fallon Clinic, Inc. The trick,...

How communication saves lives.(Hospitals, Language, and Culture: A Snapshot of the Nation)(Report)
May 1, 2007... As our society has grown more diverse, communicating with patients has become increasingly difficult. Language barriers, low health literacy, and cultural differences don't just make it harder for healthcare workers to do their jobs or hurt...

Public service campaign urges patients to ask questions.(Strategic notes)
May 1, 2007... A national public service campaign lets patients know they can improve the quality of their healthcare simply by speaking up. The "Questions are the answer" campaign, created by ad agency McCann Erickson Detroit for the U.S. Department of...

Safety council makes progress.(Seminole County Patient Safety Council)(Brief article)
May 1, 2007... Nearly a year after the Seminole County (FL) Patient Safety Council started meeting, some of its recommended patient safety initiatives can be seen in the halls of Seminole County hospitals. All three hospitals--Florida Hospital Altamonte,...

Fierce competition for market share.(a survey of 15 Detroit-area hospitals)(Brief article)
May 1, 2007... Hospital competition has always been fierce in metropolitan Detroit, but a new survey shows that hospitals are fighting harder than ever before for market share there. A survey of 15 Detroit-area hospitals shows that they spent more than $16.5...

Hospitals have designs on women.(Strategic notes)
May 1, 2007... Healthcare organizations already know that, among their customers, women make most of the decisions. Two hospitals in metropolitan Detroit are acting on that information, according to a recent article in the Michigan Business Review. Henry Ford...

Belgian hospital uses RFID technology to monitor care.(Strategic notes)
May 1, 2007... Many hospitals are using real-time locating systems to keep track of expensive equipment, and some have begun to use radio frequency identification (RFID) devices to keep track of patients' whereabouts, as well. But the University Hospital of...

Cleveland Clinic cuts trans fats.(patient and cafeteria menus)(Brief article)
May 1, 2007... Cleveland Clinic has eliminated trans fatty acids from its patient and cafeteria menus, becoming one of the first hospitals in the country to do so. Trans fats have been linked to cancer and increases in heart disease among Americans....

AHA: community hospitals make IT progress.(Statistical notes)
May 1, 2007... Nearly half of all community hospitals in a recent survey reported moderate or high use of health IT in 2006, up from 37% in 2005, according to an American Hospital Association (AHA) survey. Spending on IT is also on the rise. The median...

More Americans look to the Internet for health advice.(Statistical notes)
May 1, 2007... One-third of Americans say the Internet has changed the way they manage their health and helped to make them healthier, according to a study commissioned by Cisco Systems, the San Jose, CA-based Internet networking company. However, the 4,105...

Gamers may make good surgeons.(Statistical notes)
May 1, 2007... New research has found that surgeons with the highest scores on the video games "Super Monkey Ball 2," "Star Wars Racer Revenge," and "Silent Scope" performed best on tests of suturing and laparoscopic surgery. According to a Los Angeles Times...

Cosmetic procedures get a lift.(Statistical notes)
May 1, 2007... Increased demand for treatments such as Botox gave the cosmetic surgery market a lift last year. More than 11.5 million surgical and nonsurgical procedures were performed in the United States during 2006. That's a 1% increase from 2005 and a...

Comfort, family drive docs' choices.(Statistical notes)
May 1, 2007... When deciding where to practice medicine, physicians seek the "right fit," says a recent survey by the American Medical Group Association (AMGA) and physician search organization Cejka Search. "Poor cultural fit" was the top reason (51%)...

Physicians, patients differ in definition of errors.(survey on patients, medical error)
May 1, 2007... Hospital patients define medical errors much more broadly than the traditional clinical definitions, according to a survey of more than 1,600 patients at 12 Midwestern hospitals published in The Joint Commission Journal on Quality and Patient...

Disputed study claims uninsured children at risk.(Research notes)
May 1, 2007... Children admitted to hospitals without insurance are twice as likely to die from their injuries as those with insurance, according to a study by the healthcare advocacy group, Families USA. The study also reports that uninsured children are...

Weekends riskier for heart attack patients.(Research notes)
May 1, 2007... Heart attack patients admitted to the hospital on the weekend are slightly more likely to die than those admitted during the week, according to a study led by New Jersey medical student William J. Kostis and published in The New England Journal...

Surgical patients at risk for medication errors.(Research notes)
May 1, 2007... Perioperative patients face an increased risk of harmful medication errors throughout the surgery process due to a lack of comprehensive oversight of medications, according to results of the seventh annual MEDMARX report on the topic from...

It takes more than a people person to manage a sales team.(Physician relations)
May 1, 2007... Conventional wisdom says that if you are a good people manager, you can lead a physician relations sales team. As long as you support the team, allow them to stay field focused, mentor them, help them to develop their skills, and assist them in...