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Healthcare Strategic Management back issues
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Make your community benefit really benefit.(Public relations)
December 1, 2007... The pressure is on at many hospitals and health systems as cities and towns are asking non-profit hospitals more and more: What have you done for me lately?
Proving your organization's worth and keeping your tax exempt status takes more than health screenings and classes, said Frederick...
Hospitals finding new ways to boost volume.(Market strategy)
December 1, 2007... Increasing efficiency--a top item on every hospital CEO's agenda--can only go so far. Roger Forgey, senior vice president of regional operations and business development for Erlanger Health System in Chattanooga, TN, sums up what every hospital executive knows: "As payments continue to go...
Effective leadership is key to a winning program.(Physician relations)(Excerpt)
December 1, 2007... Editor's note: The following is an excerpt from A Marketer's Guide to Physician Relations by Kriss Barlow, published by HealthLeaders Media.
Just as best-practice organizations need capable staff members, so, too, do they need capable management. As the number of physician relations...
Study: unnecessary double mastectomies on the rise.(Research notes)
December 1, 2007... A report in the Journal of Clinical Oncology found that more women with breast cancer are opting to undergo double mastectomies, even though the procedure is often unnecessary or against recommendations.
The report, conducted by researchers at the University of Minnesota, found a 150%...
Low health literacy costs billions.(Research notes)
December 1, 2007... Researchers at the University of Connecticut have found that low health literacy costs the U.S. economy anywhere from $106 billion to $236 billion annually. According to the New Haven Register, the savings brought about by improved healthcare literacy could insure the more than 47 million...