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Eastern Europe and former USSR: hardware spending flat, vendors seek new niches. (computer hardware sales drop) (Industry Overview)
September 16, 1994... The remarkable growth in the computer hardware markets of East/East Central Europe from 1989 to 1993 has subsided significantly in the past 12 months. Nowhere is the new trend more clear than in Hungary and the Czech Republic. Traditionally one...
In search of new market opportunities: think small. (small businesses offer marketing opportunities for computer vendors)
September 30, 1994... IDC's 1994 Global IT Survey: Small Businesses
Vendors serving the information technology market's largest customers are firmly entrenched, and in a time when growth of big businesses is stagnating, new market opportunities may seem to be...
Small-business IT spending. (information technology)
September 30, 1994... Although small businesses spend less in total on information technology than larger firms, the substantial size and growth of the base of small-business establishments as a whole offers significant market opportunities for IT vendors. These...
Influence of IT decision making: internal decision makers. (information technology)
September 30, 1994... Despite devoting 55% of total IT expenditures to in-house computer personnel, small businesses offer far less autonomy to IT specialists than do larger businesses. In contrast to the big-business culture, which tends to define clear roles for IT...
Minicomputer and mainframe usage.
September 30, 1994... Small-business computing environments may be assumed to be overwhelmingly PC oriented, but use of minicomputers and off-site mainframes should not be overlooked. Mission-critical computing requirements may lead small businesses toward a variety...
A customized approach to application software.
September 30, 1994... Small businesses may rely more heavily on the packaged software market for application solutions compared to larger businesses, but still only 40% of these businesses worldwide choose to purchase packaged applications rather than develop their...