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Computer Industry Report articles from February 1993
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Computer Industry Report archives from February 1993
The branding of the PC business. (brand marketing is relevant again)
February 12, 1993... One symptom of PC industry maturation is the growing importance of brand marketing. After a five-year hiatus, strong brand identities are again a significant competitive advantage for PC suppliers.
It is not a new strategy. Apple and IBM...
Intel showing no signs of faltering. (Intel Corp.)
February 12, 1993... Intel is one of the industry brand masters. It unabashedly acknowledges that brand management is a fundamental component of its overall, long-term strategy.
That strategy is straightforward, and very solid: drive top-to-bottom family...
Digital: new model, similar problems. (Digital Equipment Corp.)(includes separate articles on Computer Sciences Corp, LEGENT Corp and Borland)
February 12, 1993... Digital has a new two-step strategy focusing on technology and solutions. It aims to be "a leader in delivering selected technologies, products, and services to the general IT industry." It also seeks to become "a leader in providing IT-based...
Complexity, maturity, and secular decline: "It's the business model, stupid." (why a company's business model is more important than its leaders' ages) (Editorial)
February 12, 1993... The stark difference between the industry's two largest diversified systems companies and a host of highly-focused competitors has moved from merely apparent to downright ominous. What can the highly-complex, highly-integrated and mature Digital...
Recovery and redistribution: preliminary 1992 financial results and 1993 outlook. (US information technology industry) (Industry Overview)
February 26, 1993... For U.S.-based vendors as a whole, recovery was the keyword for 1992. The U.S. IT market for the first time in more than a decade grew faster than its counterparts in Europe and Japan. Even the worsening economic climate in many significant...
The fall and rise of U.S. IT vendors. (information technology)
February 26, 1993... In 1992, for the first time in over half a decade, U.S.-based IT vendors gained market share against their international competitors. Was this a temporary phenomenon, or part of a global turnaround? After all, it wasn't that long ago that pundits...