Credit articles

Recent articles from Credit

A marketing plan: your super highway to success.
January 1, 1992... Everyone knows that McDonald's, United Airlines, 3M and other large companies use marketing plans to build their businesses, but many business owners and CEOs ask" Why should I bother to write a plan for my business?" The answer is simple: a marketing plan is your road map to success. It...

A professional approach to management. (includes related article)
January 1, 1992... The Executive Information System (EIS) roars through the night. By 5:30 each morning, American General Finance (AGF) management at headquarters in Evansville, Indiana as well as all division general managers have fingertip access to key operational information. The system, operating for...

Prospering during tough times. (includes related article)
January 1, 1992... Times are tough. No one can argue with that. The recession, which many predicted would be over by now, still lingers. The number of bankruptcy filings are rising at an almost unprecedented rate. Businesses from every industry continue to merge, downsize, and right size. Under these...

Minority markets define the consumer of the 21st century. (includes related article)
January 1, 1992... Minority markets are an opportunity waiting to happen. In an arena of increased saturation and competitiveness, the existence of an untapped major consumer market should become a beacon for major consumer goods and services. Minority consumers are one such market. Minority consumers are...

Where are we going? (American Financial Services Association) (Comment) (Column)
January 1, 1992... Now and again every person and every organization needs to take stock of what they have been doing in the past and what they should expect and plan for in the future. AFSA's Board of Directors did just that at its fall 1991 meeting. Through the use of a Delphi ballot, each member present...