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Managers Magazine back issues
Do you know what business you are in?(Planning: Don't Leave it to Chance)
September 1, 1995... In a recent interview, George Morrow, CEO of Morrow Systems, observed that people don't understand what business they are in. He cited two examples: "The railroad people didn't realize they were in the transportation business; they thought they were in the railroad business. Had they...
Focus on small business: a changing property-casualty market.(Planning: Don't Leave it to Chance)
September 1, 1995... During the past decade the general economic environment within the country has changed considerably. Recovery from the recession of the early 1990s has been the slowest of any of the post-war recessions. Despite this downturn in the economy, the number of small businesses is increasing,...
Plan your civic marketing: creating a connection in your community.(Planning: Don't Leave it to Chance)
September 1, 1995... Born in the 1980s in response to cutbacks in social and government-funded programs, Cause-Related Marketing (CRM) was born. In May 1994 The Cone/Roper Study, a survey of consumer awareness and attitudes toward Cause-Related Marketing, defined CRM as "marketing that ties a company and its...
Work the plan: developing your annual planning process.(Planning: Don't Leave it to Chance)
September 1, 1995... In 1994 we determined we had several challenges that we had to tackle if we were going to continue to be a successful agency. First, we had to find ways to help our agents become more profitable. Second, the agency goals needed to be compatible with the agents' goals and objectives. Third,...
Managing your assets: what is your field office's investment plan?(Planning: Don't Leave it to Chance)
September 1, 1995... How do you translate a well-designed personal financial plan into a strategy for managing your field office investments? * You are a field manager of a growing field office. A member of your staff referred to you an individual, previously employed in retail sales, who has expressed an...