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Greetings Magazine articles from September 1993
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Greetings Magazine archives from September 1993
Paper fashions: bringing a flair for design to the world of retail. (Barbara's Paper Bag, gift shop in Birmingham, Michigan)
September 1, 1993... The world of fashion can no longer be considered to be comprised solely of clothing and accessories. In recent years, greeting cards, paper products and gifts have been infiltrating this sector of the marketplace at a rapid pace. Shops across...
How this trailblazing shop spots the trends. (World Imports, Roosevelt Field Mall, Long Island, New York)
September 1, 1993... Sometimes, the easiest way to win the retail game is to be there first. If that's the case, then World Imports, a shop situated on New York's Long Island, has the competition beat three ways. First, it has 25 years of experience and name...
Confirmation and invitations: reducing buyers remorse and returns. (part 8) (Selling Slants) (Column)
September 1, 1993... You've just closed the sale. The money is in the register and your customer has walked out the door with the receipt and his greeting cards and gifts. It's such a terrific feeling--half euphoria and half relief. You've got another satisfied...
Helping hands. (marketing handmade greeting cards)
September 1, 1993... More so than in most industries, the greeting card business is peopled by a large number of truly wonderful professionals, who conduct themselves with an amazing surplus of amiability, energy and honesty. For many, card production and sales...
