Greetings Magazine articles from July 1991

Greetings Magazine archives from July 1991

Kid stuff; a highlight of the stationery show. (45th Annual National Stationery Show) (Vignettes) (column)
July 1, 1991... KID STUFF A highlight of the Stationery Show The 45th Annual National Stationery Show, held at The Jacob K. Javits Center on May 19-22, was once again the center for all of the important products in the stationery world. Within this...

Creative merchandising. (reprinted from July, 1970 issue) (editorial)
July 1, 1991... Creative Merchandising Recently, a friend of our drove from California to New York, stopping frequently to visit points of interest along the way. He and his wife sought out card shops to get local postcards and to buy other cards to send...

How a suburban shop copes. (Landin's Party Tyme in Mt. Kisco, New York)
July 1, 1991... How A Suburban Shop Copes Veteran shop owner stays on top of developments in local and larger markets, while keeping inventory wide and store layout functional and profitable. The model of an astute retailer. Lila Landin knows how to...

Show brings out the buyers. (45th Annual National Stationery Show)
July 1, 1991... Show Brings Out The Buyers Famed National Stationery Show alights in NY, cementing its reputation as the industry's mecca for worldwide business. Exhibitors made significant contacts and enjoyed substantial business from prominent buyers...

Industry honors 'Louies.' (Greeting Card Association awards)
July 1, 1991... Industry Honors |Louies' In what one industry executive termed a "well-balanced" evening, Herlin Card took Card of the Year and a significant number of firms garnered multiple wins at the Greeting Card Association's Third Annual Greeting...

"Buying signals": customers objections. (Selling Slants)
July 1, 1991... Customers Objections "Buying Signals" "Mr. and Mrs. Be Back"--have they been to your store, too? You must remember them, they liked the item, but they'll "be back?" To many of us, a customer objection means "no sale." The...