Greetings Magazine articles from February 1995

Greetings Magazine archives from February 1995

Culture symbols; handy volumes that act as effective tools for city living. (restaurant guide and pocket diary for New York City) (Column)
February 1, 1995... A diary and a restaurant guide are two very important consumer products today. People are very busy, and they are eating out more than ever before. To keep track of all of this activity, a pocket diary is almost a must, and what restaurant to...

On her own: card industry veteran turns her energies toward independent design, planning to bring her visual styles to new shores. (Michelle Johnson) (Interview)
February 1, 1995... On the cover of this month's Greetings Magazine, Michele Johnson humorously portrays a bouquet-bedecked mom with her family radiating love and happiness. During the last ten years, Michele has applied her prolific humor and wit to over 1,500...

Trading up your customer. (increasing unit sales of greeting cards) (Editorial)
February 1, 1995... Apparently spending two, three, four and even five or six dollars for a greeting card doesn't seem to faze too many customers these days now that the economy is creeping up slowly. It may be slowly, but the fact that it is creeping up, isn't...

Why these stationery experts are branching out. (That Personal Touch from The Lawrence Group)
February 1, 1995... At a time when most retailers are finding it a challenge to keep a single location in the black, The Lawrence Groups' That Personal Touch is a definite anomaly. Opening a brand new space in New Jersey's Short Hills Mall is just one of the bold...

Birthdays are bastions of emotion and ritual. (birthdays as greeting card events)
February 1, 1995... Arecent survey of 2,000 Americans aged 10-69 suggests that birthdays are a central touchstone of emotional life and an oasis of family ritual in the rushed stress-filled lives so common in the nineties. The "Birthdays in the '90s" survey,...

Dustin named GCA president at New Orleans convention. (William M. Dustin, Greeting Cards Association)
February 1, 1995... William M. Dustin of Century Engraving & Embossing Co. was named president of the Greeting Card Association at the GCA's annual convention, held Sept. 21-24 at the Windsor Court Hotel in New Orleans, LA, the Association reports. Hamilton...

Writing a policy & procedures manual: will it ever get done? (part 23)
February 1, 1995... Have you ever driven by an enormous building and wondered, "How did that company get so big? I can hardly manage my organization, and it's small in comparison!" The only way a large corporation can survive and grow is to have a system or way...