Greetings Magazine articles from February 1994

Greetings Magazine archives from February 1994

A salesman's story: how Hal Landowne steered Lan Sales through changing times. (Vignettes) (Column)
February 1, 1994... In 1956, a young stationery buyer at Lord & Taylor in New York saw an opportunity to achieve greater success as an entrepreneur. So it was that Hal Landowne became a sales representative for a company called American Binder, specializing in...

Will showmanship help win the retail wars? Why store owners are making entertainment their business.
February 1, 1994... Will showmanship help win the retail wars? Why store owners are making entertainment their business. There's something interesting going on inside stores these days. It isn't a groundbreaking new product that everyone wants, nor is it a...

Going the extra mile. (thank you notes and follow-up; part 12 of a series) (Selling Slants) (Column)
February 1, 1994... I think you'll agree that delivering excellent customer service is an absolute necessity to be successful in a retail environment. Great merchandise without good service won't always sell unless you're the only gift and greeting store in...

How this shop sets the party line. (Party Works, in Altamonte Springs, Florida)
February 1, 1994... Party Works, a three-year-old party store located in Altamonte Springs, Florida, is a business on the rise. At a time when others are cutting back and scaling down, owners Faye and John Ginette are widening their market reach by adding new...