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Designer Greetings: staying up to date with an exciting line. (Column)
April 1, 1993... Jack Gimbelman, the president and guiding genius of the Designer Greetings company, is a man of inexhaustible energy and enthusiasm for his multitude of products. With 29 years of selling experience in the greeting card industry as the...
How this shop conquers by category. (Sideways, a store in Plymouth, Michigan)
April 1, 1993... Cross-merchandising is taken to a new level at Sideways, a "general department store for contemporary people" at 505 Forest Ave. in Plymouth, MI. This shop truly "gives the people what they want," presenting complete selections of product...
Probing: get your customers to want what you have. (Selling Slants) (Column)
April 1, 1993... In our last article, "Opening the Sale - Building a Solid Foundation, "we discussed ways to effectively establish a people-to-people relationship with your customers. Many of the skills required in effectively opening the sale are necessary...
T-shirt artist is off and running. (Greg Speirs)
April 1, 1993... A call to aid the Lithuanian Olympic basketball team has turned into a lucrative merchandising business for T-shirt designer and artist Greg Speirs. His unique style of illustration received unprecedented attention when it was adopted by the...