Greetings Magazine articles from April 1991

Greetings Magazine archives from April 1991

How ambiance and service prove profitable for the Paperfolio. (Paperfolio card and stationery store)
April 1, 1991... How Ambiance and Service Prove Profitable For The Paperfolio New Jersey shop's tasteful atmosphere makes it a haven for the upper echelon of card and stationery buyers. What does the discriminating consumer want from a card and...

Probing: Get your customers to want what you have. (Selling Slants)
April 1, 1991... Probing GET YOUR CUSTOMERS TO WANT WHAT YOU HAVE In our last article, "Opening the Sale - Building a Solid Foundation," we discussed ways to effectively establish a people-to-people relationship with your customers. Many of the...

25,000 visitors expected for May 19 Stationery Show. (National Stationery Show, 1991)
April 1, 1991... 25,000 Visitors Expected For May 19 Stationery Show Buyers from around the world can make it to the May 19-22 National Stationery Show cheaply and easily, thanks to the efforts of official Show travel agents Travel Planners, says George...

ACCI expands Craft Month promo material. (Association of Crafts & Creative Industries.)
April 1, 1991... ACCI Expands Craft Month Promo Material Four bumper stickers have been added to the National Craft Month promotional kit offered to retailers by the Association of Crafts & Creative Industries, P.O. Box 2188, Dept. GM, Zanesville, OH...

Hallmark names Toohey foreign affairs chief. (Jim Toohey, president Hallmark International)
April 1, 1991... Hallmark Names Toohey Foreign Affairs Chief Jim Toohey has been promoted to president of Hallmark International, 2501 McGee St., Dept. GM, Kansas City, MO 64108. Also elected a Hallmark corporate officer, he will direct all of the...

Ambassador wins POPAI 'Best' Award. (Ambassador Cards) (Point of Purchase Advertising Institute)
April 1, 1991... Ambassador Wins POPAI "Best" Award The Point-of-Purchase Advertising Institute has bestowed an Outstanding Merchandising Achievement Award on the Season Plus marketing program from Ambassador Cards, 2501 McGee St., Dept. GM, Kansas City, MO...

Attendance, patriotism up at Feb. NY Gift Fair. (New York International Gift Fair 1991)
April 1, 1991... Attendance, Patriotism Up At Feb. NY Gift Fair Winter attendance records were broken as 45,085 buyers flocked to the 120th New York International Gift Fair, held Feb. 23-28 at the Jacob K. Javits Convention Center and Passenger Ship...

'Louie' nominees will collect awards May 19. (Greeting Card Association 'Louie Awards.')
April 1, 1991... "Louie" Nominees Will Collect Awards May 19 Celebrating its 50 years of service to the greetings industry, the Greeting Card Association has announced the finalists in its Third Annual Greeting Card Awards Competition, known to publishers...