Party & Paper Retailer articles from October 1992

Party & Paper Retailer archives from October 1992

Space to create. (Balloon Biz)
October 1, 1992... Your single balloon sales are beginning to soar. And you're seriously considering expanding your balloon section by offering customized centerpieces, arrangements, and balloon gifts. Where to start? You'll need an area where you can spread...

Sparkle plenty. (Balloon Recipe)
October 1, 1992... Tables glisten with this bedazzling centerpiece. If you're after a rich, sophisticated look, you can't miss with diamonds and pearls--designs that are a balloonist's best friend. So, get set to sparkle--you'll be stunned at how easy it is to...

Wheeling and dealing. (Party and Novelty Store, McMinnville, Tennessee) (Shop Talk)
October 1, 1992... The road to success is a hard-earned privilege that's paved with ways to keep ahead of the competition. By adding a limousine service to the incomplete line of party offerings, Treva and Eldie Ferrell, owners of Party and Novelty Store,...

The word on discussing ex-employees.
October 1, 1992... How frank can you be when a prospective employer calls to inquire about someone who used to work for you? How would you handle these situations? Joan worked for your as a part-time bookkeeper. After suspecting some shortages of fiends,...

Sixth annual survey of the party and paper industry. (Party & Paper Retailer survey)
October 1, 1992... This survey revealed that the party retailer has made up some of the ground lost in dollar volume in 1991. Some of the gains are, of course, attributable to higher prices, but generally the industry seems to be exceedingly healthy. The...

Good Irish stock. (includes directory of party supplies retailers) (St. Patrick's Day merchandise)
October 1, 1992... There's plenty of ways to go for the green with St. Patrick's Day merchandise. But it takes more than luck to cash in on this festive holiday. Cultivate a relationship with Irish-American clubs, parade organizers, pubs, college campuses, and...

Observing Passover. (includes directory of party supplies retailers)
October 1, 1992... Mark your calendar--the week long Judaic feast of Passover begins on April 6, 1993. The holiday, called the festival of freedom, is a joyful celebration centered around family and the Seder meal. And there are plenty of products designed to...

The abc's of retailing.
October 1, 1992... Successful retailing is elementary--that is, when you know some business basics. ADVERTISE. The Yellow Pages, newspapers, radio, school/church bulletins are all media to be investigated. Realize that "one-time" ads aren't as effective as...

Hot mugs. (Add Ons)
October 1, 1992... Drink in the latest little vessels that are brimming with originality. Buttry to contain yourself when pouring over this sampling of steaming sensations. Hold tight--they're not too hot to handle. Remember these are dual purpose products that...

Animal attractions. (Add-Ons)
October 1, 1992... Plush surroundings! Just take a gander of what's new at the zoo--a stuffed set of creatures your customers will go wild over. No, these little sorties aren't just for kids--adults, too, can't wait to get their paws on them. The best news is...

Tin works. (includes directory of collectibles retailers) (Add-Ons)
October 1, 1992... This news just can't be contained: Customers are flipping their lids for "canned goods"! Inspired browsers with a variety of tin-tilating ideas. Start by ordering a few tins and fill them with what's available in your store. No, you won't be...

The Afro-American buyer. (includes directory of party and paper retailers) (Market Opportunity)
October 1, 1992... According to the Census Bureau, there are over 30 million Americans of African descent living in the United States. With an estimated annual buying power of $270 billion dollars, party and paper retailers can't afford to ignore this lucrative...

Easter expressions. (includes directory of party supplies retailers)
October 1, 1992... The week long Easter holiday kicks off the spring sales season. Because Easter Sunday falls on April 11, 1993, get hopping and fill your shelves with merchandise immediately following Valentine's Day. This joyous holiday centers around the...

Love lines. (includes related article and directory of Valentine Day's supplies retailers)
October 1, 1992... Valentine's day is one occasion retailers can't afford to act casual about. Cupid's arrow is aimed right at the heart of your first-quarter sales picture. So, get serious, stop philandering, and get down to business. Sure, commitments are...