Party & Paper Retailer articles from May 1993

Party & Paper Retailer archives from May 1993

Fine lines: pushing the envelope to success. (includes related article) (Shop Talk)
May 1, 1993... "Paper is very subliminal. The kind of personal stationery people choose relays volumes about them," says Barbara Kassel, co-owner Parchment, Westlake Village, CA. Kassel and her partner and longtime friend, Hope Rosenfeld, have plugged into...

Stationery show-offs. (On Display)
May 1, 1993... Don't let stationery be a wallflower in your store. In order to be a profitable category, boxed paper, notes, and pads require a bit of showmanship. That means attractive, highly visible displays with tons of eye appeal. Your best strategy...

Getting personal: offer a special service customers will love. (personalized items) (includes related article on personalizing equipment)
May 1, 1993... How can you add dollars to every sales transaction, increase sales volume, and attract new customers? The answer is simple: get personal! By offering a variety of personalizing possibilities--from rubber stamps and stickers to hot stamp and...

Undercover agents: "private eyes" clue you in to your store's performance.
May 1, 1993... You want to satisfy your customers and bring them back for more. But how can you be sure you,re not slacking off? You may want to hire someone to do some sleuthing around and get the real dope. Welcome to the world of mystery shoppers....

Beating the big guys. (how to compete with discount chains)
May 1, 1993... They've got a larger selection, lower prices, a bigger budget, a better location. How can a mom and pop shop even hope to compete against a formidable foe like the huge discount chain down the street? Don,t give up. Even the smallest retailer...

Fashion statements. (new stationery products)
May 1, 1993... Boxed stationery is "the little black dress" of this year's line-up--a must for every wardrobe. Since no look is complete without accessories. accent displays with pens and stickers to add a finishing touch. Facing page, top left: Tribal...

Grand slam: this sporty centerpiece could knock your profits out of the ball park. (Balloon Recipe)
May 1, 1993... INGREDIENTS 1 11" Dish 1 Floral anchor 1 3 X 5" foam block 1 20 X 24" Foil sheet, cut to 3 X 4" squares 2 Straws or long floral picks 1 9" Baseball foil 3 Baseball trading...