Party & Paper Retailer articles from March 1994

Party & Paper Retailer archives from March 1994

Family affair: mingling family and business to create a Gala Event. (party supplies business)
March 1, 1994... Carol Hoarle and her family had absolutely no retail experience when they purchased a small, but successful, three-year-old party business in 1987. Carol couldn't pass up these two irresistible party stores, so she, husband Bill, and their...

Getting into costumes; dressing your Halloween inventory for success.
March 1, 1994... Most holidays call for standard items--paper tableware, wrap, and novelties in a seasonal design. However, when Halloween ordering creeps up, costume and make-up may be big sales you're missing out on. According to a poll taken by Party &...

For members only; starting a "club" is one way to boost sales. (party supplies stores)
March 1, 1994... Marketing mavens recognized decades ago that the average "Joe" likes to belong. That fact coupled with the consumer's ultimate "need" to save money and VOILA!--a very clever concept was conceived: buyers' clubs. Consumers remain true to...

Blueprint for success; the alternative to doing-it-yourself. (marketing strategies)
March 1, 1994... Merchandising strategies, successful ones at least, must be well thought out. That thought process should include: the size of space you have to work with, product arrangement, quantity, balance, color compatability, and traffic visibility....

Sign language: your shingle says it all! (retail advertising)
March 1, 1994... Your store front sign is possibly the most important and most overlooked form of retail advertising. It helps people find you; it reaches people who are passing by your store; it presents an image of your business. The Small Business...

Tax traps: how to avoid getting snagged. (retail stores)
March 1, 1994... Throughout the tax laws, Congress has cleverly laid traps for the unwary business owner. Your best defense is knowledge. Obviously, you can't become a tax expert overnight but if you know the danger areas, you can get timely help and avoid...

Repeat performers. (marketing recycled and environmentally safe products)
March 1, 1994... It seems like every decade has a theme, and as the '90s spin toward the 21st-century. ours will most likely be remembered as the "Environmentally-Aware" era. With current technology, one would think computers cut down on the amount of paper...

Show business. (attending trade shows to purchase supplies, retail stores)
March 1, 1994... Trade shows are fun, informative, and exhausting. But for retailers interested in keeping up with trends (not to mention those that want to get a great deal!) they are quite simply--a necessity--the lifeblood of your business. Here's a...

A premier encounter. (Frankfurt International Fair held in Frankfurt, Germany)
March 1, 1994... Massive. Comprehensive. Exciting. Three words that best describe the Frankfurt International Fair's "Premiere" recently held this past January in Germany. To give you an idea of the magnitude of this show, its directory is over 700 pages...