AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Party & Paper Retailer articles from July 1997
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Party & Paper Retailer archives from July 1997
Foundation for success. (The Party Stop/Costume Corner)(Company Profile)
July 1, 1997... When Bruce Campbell talks about his party and rental store, the conversation drifts to his employees. The link between employee and customer relations is a big part of the success at The Party Stop/Costume Corner in Westfield, NJ, a 12,000...
Boo! (party decorations for the Halloween season)(The Holiday Report)
July 1, 1997... The haunting Halloween season is rapidly approaching and if you haven't already thought about promotion and display techniques, help is on the way. Since Halloween falls on a Friday this year, you can bet customer demand will be on the rise....
Thank goodness! (marketing Hanukkah and Kwanzaa decorations)(The Holiday Report)
July 1, 1997... What's that you say, once Halloween is over, and the last goblin has left your store, there's not much action until the official kick-off of the Christmas season? You have to be kidding. Sure, you need to get your shelves in shape for the...
Shine on! (Hanukkah decorations marketing)(The Holiday Report)
July 1, 1997... Hold on to your hats - the first day of Hanukkah is Wednesday, December 24. Yes, Christmas Eve. Well, no one said party retailing was going to be easy. However, if you take our advice and prepare a little earlier than usual, you'll probably be...
To life! (marketing mix for Hanukkah and Kwanzaa)(The Holiday Report)
July 1, 1997... When outfitting your store for the holidays, make sure you include the basics and work from there. For example Halloween is black-and-orange; Thanksgiving is burnt amber, gold, brown; Hanukkah is blue-and-gold; and Kwanzaa, is black, red, and...
Systems n' software. (point-of-sale systems for retailers)
July 1, 1997... You already know how important maintaining a line of quality inventory and customer service is to your store's success. But what good is the variety of merchandise if you can't keep track of it? How do you keep the customer satisfied if you...
