Party & Paper Retailer articles from July 1993

Party & Paper Retailer archives from July 1993

Skyrocketing to success: bursting with explosive ideas. (Party Max specialty shop)
July 1, 1993... Elisa and Efim "Jim" Burda went into the party business with a bang--literally. Having emigrated from Russian in 1977 to Michigan, Jim Burda spent the first five years in his new country selling fireworks. It was basically a seasonal...

Ringing in '94. (party decorations and social stationery products)
July 1, 1993... Take Note! Shoppers will want to greet 1994 with tableware in a harmony of hues and a symphony of styles. This year's lines are sure to put many a patron in the mood for auld lang syne, so display partyware alongside confetti, party hats and...

Postal profits: helping customers with their mail can help your bottom line. (in-store postage sales and services)
July 1, 1993... Above and beyond the unique merchandise you carry, it's service, service, and more service that will capture and keep your customers coming back for more. Cutting-edge retailers are constantly looking for novel notions that will leave...

The Jewish holidays. (Chanukah and Rosh Hashanah celebration products)
July 1, 1993... Mark your calendar--and start thinking about stocking up for two major events--Chanukah and Rosh Hashanah (Jewish New Year). Our coverage begins with Chanukah--an eight-day, gift-giving holiday that offers loads of market opportunity. Next is...

Traffic tickets: selling lottery - a gamble worth taking? (includes brief list of selling strategies)
July 1, 1993... If you're looking for an innovative way to increase traffic in your store, beef up sales, and encourage repeat business, the lottery may be just the ticket. Like any game of chance, becoming a lottery vendor isn't a sure bet. Before you...

Thanksgiving. (party decoration paper products)
July 1, 1993... Don't pass up Turkey-day! Serve a generous selection of paper tableware and decorative accessories that customers will gobble up. carve out this niche and display Thanksgiving by early September. When dishing up your marketing plan, be sure...

Kwanzaa. (African-American celebration party products)
July 1, 1993... December 26 through January 1 marks Kwanzaa--an African-American celebration that is steadily gaining nationwide recognition. Manufacturers are responding to this new category by offering cards, gift-wrap, totes, accessories, paper tableware,...

What's your biggest obstacle? (specialty store owners discuss their problems)(networking)
July 1, 1993... NORTHEAST * The economy is a problem. There aren't as many big parties as there were. Besides that, many supermarkets and drug stores carry the same merchandise at lower prices, which hurts. * It's becoming a real challenge to...

Razzle dazzle. (balloon decoration arrangement)
July 1, 1993... Turn heads and profits on December 31st with this glitzy arrangement that will have customers starry-eyed. INGREDIENTS 2 Foil Dazzlers, 26" star 1 Foil Dazzlers, 4" star 1 Foil gift bag, 10" hot magenta 2 Bags wrap, opal/star 1 Bag...