Party & Paper Retailer articles from July 1992

Party & Paper Retailer archives from July 1992

Outdoor decorating: preparing for the elements. (tips for using party balloons outside)
July 1, 1992... Indoor decorating is quite a challenge. There are loads of factors you must consider before putting up your first balloon. Such as working with and around electricity, avoiding hot lights, air ducts, or ceiling fans. But, most balloonists...

Committed to customers. (customer service at The Party Company party supplies store)
July 1, 1992... "You could have the best party merchandise, but if it's not accessible to customers, it doesn't matter" says Barbara Jensen, owner of The Party Company, Indianapolis, IN. Making your store accessible and yourself available to the customers is...

The candy man. (making styrofoam 'candyman' for parties or store displays)
July 1, 1992... Here's a sweet treat to help kick off Christmas sales. A pepperminty pair of pals that can either be placed in your front window or positioned in a floor display. The beauty of this particular idea is that you can accessorize with your own...

Planning to renovate. (Part 2--Contracting A Contractor) (store renovation)
July 1, 1992... Are you thinking about renovating your party store? Well take a deep breath and brace yourself. Beyond the obvious upheaval in your day-to-day business, pounding hammers, and whining saws, there are also headaches associated with your...

Staging an open house. (retail store promotion)
July 1, 1992... 1 Want to show off your store's new merchandise, renovations, new employees, or added services? Have an "Open House". Not only will you increase store traffic (and profits]), you'll also give a boost to staff spirits. Sound difficult? Not...

The stationery market. (adding stationery to a store's merchandise offerings)
July 1, 1992... Your business is solid and you're looking to increase sales with a fresh product category. Adding new merchandise can not only prove to be profitable--it can further establish your party store with the "we have-it-all" reputation you've...

Patriot's Drum. (making a Fourth of July balloon decoration)
July 1, 1992... An instrument of profit.That's what this recipe represents to the retailer. It's hard to beat when it comes to drumming up balloon business. With a bit of alteration, the drum can be a featured player for other special occasions: graduation,...

New York '92. (report from the 1992 New York Stationary Show)
July 1, 1992... "The Show of Shows." That's what The 46th annual New York Stationery Show should be termed. Indeed,the event held this past May 17 thru 20 was quite a spectacle. If you've never had the opportunity to get to Manhattan's Jacob K. Javits...